How we work
Our Amazon DSP experts help businesses recognise their target audience and identify the best areas to advertise their products and services. We put together the perfect advertising content to maximise product visibility and promote sales with the allocated budget. We use both third-party solutions and Amazon solutions for real-time bid evaluation, upholding quality standards and brand safety.
One word – traffic. Amazon, as the world’s largest retailer, gets a lot of it. And it isn’t just on Amazon.com; the company owns a slew of sites, devices, and platforms to advertise on.
Did you know Amazon owns Goodreads, IMDb, and Zappos, and then there’s Kindle, FireTv, Audible and Alexa? But the best bit about Amazon DSP is it can be used to advertise on any site, which means you can use the service to run campaigns on sites like news.com.au or smh.com.au.
Amazon ads work a lot like those on Google and Facebook, but the platform offers unique insights, including what people are buying and when. And Amazon DSP isn’t just for those selling products on Amazon, it can be used by anyone to reach audiences online.