Conversion Rate
Improved conversion rate by 4% resulting in increased conversions across all campaigns.
Increased Savings
Reduced cost per conversion by 22% with improved CPC and targeting helping us get greater results out of the budget.
Top-of-the-line Strategy
Constant updates, testing and optimisations to the ads to increase quality score, reduce the overall cost per conversion and get better results.
Yellow Brick Road
YBR offers competitive rates, an all-encompassing portfolio of services and a network of trusted local wealth managers and mortgage brokers all over Australia.
YBR’s local brokers and wealth managers are small business owners with a vested interest in their local community. They understand the hopes and dreams of the people who live in their patch, and how to achieve them.
YBR believes that traditional banking and financial institutions need a good shakeup. So, they provide meaningful financial services, from the purchase of your first home right up to retirement.
The Challenge
Yellow Brick Road is a market leader in its field but they wanted to expand their reach on Google with the help of an advanced PPC strategy to improve their conversions. Their aim was to position the brand as a leading home loan and mortgage broker company in Australia.
Solution
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YBRSpecialist Digital Services