You probably put effort into driving traffic to your website. That’s great! But what happens after you’ve generated this traffic? What action do you want your potential customer to undertake on your website? What is a conversion to you?
CRO, meaning Conversion Rate Optimisation, focusses on making people convert on your website. We want to increase the chances visitors will convert on your website and become a customer. How we do that? First by generating high quality traffic, that is likely to convert and second by ensuring it’s super clear how to convert on your website within the limited attention span visitors have these days.