What Is Google Remarketing?

Google Remarketing is not new and marketers have been using it for a long time. At the cusp of it, Remarketing is targeting users that have already visited your website. It’s a subtle reminder and a second chance for customers to make a purchase. In Google Ads, Remarketing audiences are those customers that are almost converted, the audience familiar with the brand or product and are ripe to become a lead, conversion or a sale. If you want to increase conversions, remarketing can be a step in the right direction.

With Remarketing, the focus is on a particular audience that is ready to convert, rather than a disinterested user that can only reduce the chance of converting and increase the bounce rate.

What Is Quality Score?

The Quality Score (QS) is Google’s way of rating the relevance and the quality of both your ads and your keywords. Your QS has a big impact on your average CPC. Your total score depends on many factors, including:

There is still a lot to discover when it comes to the Quality Score, but what we do know is that your CTR has the most impact. For Google, this indicates that your ads are relevant to its visitors.

How does a good QS help?

So a better spot for less. That is definitely worth investing time in!

What Is Programmatic Marketing?

Lost impressions on display, serving ads to people who have shown interest in something else or have already purchased your product. It’s far from ideal but has probably happened to all of us. How about this scenario: Megan is looking for a new striped t-shirt and found one she likes on your website. Unfortunately, just before checking out, she changes her mind and abandoned the shopping cart. This is where programmatic campaigns come in. We can serve her an ad with a tailored message on the next page she visits; 10% discount on a striped t-shirt!

Programmatic allows us to have the right message, for the right person at the right time.

What Is Google Display Network?

The Google Display Network is exceptional as an advertising source. From brand awareness to conversions, Google’s display network has an unmatched range ready to be utilised.

Google Display Network consists of over 2 million websites and has a massive reach of 90% of the existing internet users. The display network excels when getting brands noticed and driving sales.

The best part of Google Display Network is the ability to create, maintain and change ads under the Google Ads platform. The data and insights are endless allowing us to optimise the ads for optimal results.

What Is PPC?

PPC is pay-per-click marketing, also known as search engine marketing (SEM) or as AdWords marketing. PPC uses search engine advertising to generate clicks to your website, where you pay for each individual click-through to your site. These are the sponsored ads that you will notice when you search for something on Google or Bing.

Every time someone clicks on one of your ads, you pay the search engine a certain amount. This varies from 10 cents to serious amounts of $80 or more. You decide how much you want to spend every month. Once we know how much a click costs, we can estimate how many visitors we can drive to your website. The obvious second step is making these visitors convert. That’s where Conversation Rate Optimisation comes in.