What Is Facebook Advertising?

Facebook as an advertising platform is exceptional. From brand engagement to conversions, there is no other advertising platform like Facebook.

Facebook has approximately 2.5 billion monthly active users and has the highest reach compared to any other social media platform on the planet. The potential to increase your brand recognition is endless with further benefits from conversion-focused campaigns. No matter the type of business, there are pinpoint audiences available on Facebook for you to target, promote and grow your business.

The best part of Facebook ads is the ability to create, promote and manage ads on three platforms, Facebook, Instagram and Messenger. The options and variety of Facebook ads are unbeatable amongst any other social media platform.

Is Facebook Right For Your Business?

Facebook is, generally speaking, one of the most effective ways to increase brand awareness and engagement amongst targeted customers online. By ensuring the target audience is within your company’s objective Facebook can be an extremely useful social media advertising platform. We can tailor our solution (the ad we show) to separate audiences and goals if needed to improve the quality and effectiveness of the ad.

The Facebook Opportunity

There are some Facebook statistics that tell us you can’t miss out on advertising on it. Being present is one thing, advertising is a whole different ball game. It’s grabbing the opportunity of the advanced targeting and retargeting options social media offer. Facebook allows you to target potential customers by location, interest, previous purchases, education level and so on. Or we upload your email database and target them on Facebook. Instagram offers a different spectrum of opportunities for different types of businesses.

Advertising on Facebook & Instagram is fun and requires creativity along with the ability to interpret data. It also requires a solid strategy. With so many targeting options, there’s no need to waste money and effort. You can reduce your risk, by making the right choices, invest your money wisely and monitoring your campaigns on a daily basis.

How We Work

Here at Clicked On, we start, regardless of whether you’ve been running Facebook campaigns before, with thorough research. We need to and want to understand your business, analyse your competitors, investigate your target market etc. Based on all this information, we build an acquisition model specifically for your business. Setting this up and ‘going live’ is only the beginning.

Once the ads are running we can deep dive into our audiences behaviour. How many people click on the ad? Which ad performs best? And how do they behave on your website? Do they convert? Based on these valuable insights we optimize your campaigns, to ensure we’re generating as many high quality leads for the lowest price per click.

Exceeded Sales Target by 140% – Vodafone Fiji

increased leads

400% Increase In Leads – GetCapital

550,000 Impressions in 1 Week – Cartoon Network

ppc traffic increase

185% More PPC Traffic – Mozo

What is your online potential?

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