Google Remarketing is not new and marketers have been using it for a long time. At the cusp of it, Remarketing is targeting users that have already visited your website. It’s a subtle reminder and a second chance for customers to make a purchase. In Google Ads, Remarketing audiences are those customers that almost converted, the audience familiar with the brand or product and are ripe to become a lead, conversion or a sale. If you want to increase conversions, remarketing can be a step in the right direction.
With Remarketing, the focus is on a particular audience that is ready to convert, rather than a disinterested user that can only reduce the chance for converting and increase the bounce rate.