What Is PPC?

PPC is pay per click marketing, also known as search engine marketing (SEM) or as AdWords marketing. PPC uses search engine advertising to generate clicks to your website, where you pay for each individual click through to your site. These are the sponsored ads that you will notice when you search for something on Google or Bing.

Every time someone clicks on one of your ads, you pay the search engine a certain amount. This varies from 10 cents to serious amounts of $80 or more. You decide how much you want to spend every month. Once we know how much a click costs, we can estimate how many (extra?!) visitors we can drive to your website. The obvious second step, is making these visitors convert. That’s where Conversation Rate Optimisation comes in.

Is PPC Right For Your Business?

PPC is, generally speaking, one of the most effective ways to find customers online. By entering the search query, we know what this potential customer is looking for. And we can tailor our solution (the ad we show) to that need. Whether our ad will show, depends on many factors, better known as the Quality Score.

About the Quality Score

The Quality Score (QS) is Google’s way of rating the relevance and the quality of both your ads and your keywords. Your QS has a big impact on your average CPC. Your total score depends on many factors, including:

  • Your CTR
  • Your keywords: How relevant is each one to that ad group
  • The quality of your landing page
  • The relevance of your landing page
  • Historical previous performance of your Adwords Account

There is still a lot to discover when it comes to the Quality Score, but what we do know is that your CTR has the most impact. For Google, this indicates that your ads are relevant to its visitors.

How does a good QS help?

  • It can decrease your costs
  • Gives your ad a better position

So a better spot for less. That is definitely worth investing time in!


Increased by 400.00%


Increased by 150.00%


Increased by 67.30%


Increased by 25.00%


Google Benchmark


Increased by 16.70%


Discounted by 28.60%


Discounted by 37.50%


Discounted by 44.20%


Discounted by 50.00%

How We Work

Here at Clicked On, we start, regardless of whether you’ve been running search ads before, with thorough research. We need to understand your business, analyse your competitors, investigate your target market etc. Based on all this information, we build an acquisition model specifically for your business. Setting this up and ‘going live’ is only the beginning.

Once the ads are running we can deep dive into our audiences behaviour. How many people click on the ad? Which ad performs best? And how do they behave on your website? Do they convert? Based on these valuable insights we optimize your campaigns, to ensure we’re generating as many high quality leads for the lowest price per click.

Exceeded Sales Target by 140% – Vodafone Fiji

increased leads

400% Increase In Leads – GetCapital

ppc traffic increase

185% More PPC Traffic – Mozo

Smartline Mortgage Brokers

Increased PPC Leads by 20% YoY – Smartline

What is your online potential?