Lost impressions on display, serving ads to people who have shown interest in something else, or have already purchased your product. It’s far from ideal, but has probably happened to all of us. How about this scenario: Megan is looking for a new striped t-shirt and found one she likes on your website. Unfortunately, just before check out, she changes her mind and abandoned the shopping cart. This is where programmatic campaigns come in. We can serve her an ad wit a tailored message on a next page she visits; 10% discount on a striped t-shirt!
Programmatic helps us think in our customers timings (their actual timings!). It allows us to have the right message, for the right person at the right time.