Programmatic Marketing

Lost impressions on display, serving ads to people who have shown interest in something else, or have already purchased your product. It’s far from ideal, but has probably happened to all of us. How about this scenario: Megan is looking for a new striped t-shirt and found one she likes on your website. Unfortunately, just before check out, she changes her mind and abandoned the shopping cart. This is where programmatic campaigns come in. We can serve her an ad wit a tailored message on a next page she visits; 10% discount on a striped t-shirt!

Programmatic helps us think in our customers timings (their actual timings!). It allows us to have the right message, for the right person at the right time.

How Does Programmatic Work?

Programmatic buying refers to any type of online ad space bought automatically (just another word for programmatic). You can buy this through an auction or direct. Buying the ad space direct will guarantee the space is yours. When you buy ad space through an auction (Real Time Bidding) it works just like AdWords/PPC, only this is for display ads all around the web.

Imagine this; A webpage loads and ad space comes available. The ad exchange (the platform where the auction is held) decides who ‘wins’ that ad space by matching the webpage and the viewer and looks at the highest and most relevant bidder. As you can imagine, this all happens within milliseconds.

How We Work

Programmatic helps us think in our customers timings (their actual timings!). It allows us to have the right message, for the right person at the right time.

increased leads

400% Increase In Leads – GetCapital

550,000 Impressions in 1 Week – Cartoon Network

What is your online potential?

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