Ranking on relevant keywords is something you should aim for. Having your website optimised for search engines is a long term, but very rewarding investment. Once you start ranking, you get’ free’ traffic. Key in SEO are 1. Stability and 2. Growth. Start with 1. Stability: realize a healthy website. What is a ‘healthy website’? No technical errors, optimized copy, relevant content, metatags in place etc. With a healthy website, you’re ready for 2. Growth! Think; link building, social activity, partnerships, building SEO pages, content marketing… the opportunities are endless.
SEO gurus (that keep us up to date) mainly divide on-page and off-page SEO that help improve the search engine ranking of the page. Simply said: On-page SEO includes the technical side of things. It’s more about having a stable, healthy website. Off-Page SEO includes all the activities that help Google believe your website is perceived well in the world. Google doesn’t just trust you, it needs reassurance from other websites.