Social is big. We summarized some key numbers that will help you get an idea:
- Facebook reached 2,37 billion active users. 1.56 billion users login every day.
- Out of the approx. 25 million Australians, 17.1 million use Facebook.
- Instagram comes second in popularity with 8 million active Australian users.
- Followed by LinkedIn (9 million) and Twitter (4 million) users in Australia.
When we check it? Preferably after work in the evening, first thing in the morning or at lunchtime. All day round basically… It comes to an average of 1,5 hrs a day on social media.
And did you know that 52% of consumers are more likely to trust a brand if it interacts positively on Social Media? Lots of Australian small and larger businesses have already picked up on this and created presences on the major platforms.