Content is a primary means of engaging and educating your customers while showing them (and Google’s search algorithm) that you’re an authority in your field.
A regularly updated and moderated content stream proves that your website is well maintained, full of high-quality information and worthy of ranking highly in online searches.
Sharing regular content adds value in a number of ways, all the while priming your website to knock SEO goals out of the park.
Premium content can be entertaining and keep readers returning to your site and social pages.  It can help solve common queries, and offer unique perspectives while remaining ‘on brand’ and establishing your company’s voice and tone.
Better content draws eyeballs. It builds audiences while affirming what matters about your brand.