PPC is pay-per-click marketing, also known as search engine marketing (SEM) or as AdWords marketing. PPC uses search engine advertising to generate clicks to your website, where you pay for each individual click-through to your site. These are the sponsored ads that you will notice when you search for something on Google or Bing.

Every time someone clicks on one of your ads, you pay the search engine a certain amount. This varies from 10 cents to serious amounts of $80 or more. You decide how much you want to spend every month. Once we know how much a click costs, we can estimate how many visitors we can drive to your website. The obvious second step is making these visitors convert. That’s where Conversation Rate Optimisation comes in.