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Mobilegeddon. An update from Google back in 2015. From this update on, mobile optimised websites are given preference in the search results. Serious business that is! Time to be on top of this.

Some stats, mobile is big and will be bigger.

Research shows that consumption and usage of mobile devices increased rapidly and this trend will continue in the future. In line with expectations, the time spent on desktop and laptop has stagnated or even declined. In 2013, 11.1 million people owned a smartphone in Australia, end of 2015 this was 15.3 million. Of the total time spent online, 45% is spent on Mobile. Especially the Millennials seem to be active on their mobiles, it is crucial in their lives. Research shows they research?their purchases more than twice as often as people aged 35+. If you’re targeting these digital?savvy youngsters, be extra aware!

Micro Moments

Google defines four so-called micro-moments. Based on these different moments, where the consumer is in need of something, you can optimize your website by addressing their needs.

  1. I-want-to-know-Moments; Someone is doing his research but is unlikely to purchase something of you.
  2. I-want-to-go-Moments; Someone is looking for a local business and might consider buying something at a nearby store.
  3. I-want-to-do-Moments; Someone needs help with a task.
  4. I-want-to-buy-Moments; Someone is ready to buy. Sometimes they are still in need of help on what to buy or how to buy it.

Take a moment…

…and think where your product and website fits in! Now you know what your consumer needs, you can and should start thinking how you can best serve their needs (follow-up article to publish soon).

Just a Start

With your micro-moments-optimized mobile website, you now have to make sure you are ranking high in Google. Every website, of course, has its own goals and strategy, but please utilise this checklist as a start!

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