14 Tips To Boost Your Blog’s SEO

Maintaining a blog with frequent, informational posts is a time-proven and effective means of boosting a website’s search engine ranking.

Authoritative, interesting and original content draws readers to your site and positions it as a source of high-quality information. The more you post, the more opportunities you create for your site to rank in searches.

Quality, of course, matters. There’s a vast disparity in the types and standards of blog content, and the gulf between the lowest and highest-performing content often boils down to user experience.

Factors including page speed and mobile responsiveness should be accounted for and optimised on a site-wide level to ensure users a clean and easily navigable interface.

However, there’s a lot you can do ‘on the page’ to ensure each new post is reader-friendly and maximises its SEO potential.

Try implementing the following 14 tips when creating new blog posts in order to boost search engine rankings and ultimately drive more traffic to your website.

1: Know Your Audience

While you’ve likely got a fairly comprehensive understanding of your blog’s overall audience, it’s worth thinking about audience subsets and identifying exactly who you’re targeting with each blog post.

Creating ‘buyer profiles’ is a useful exercise. Knowing exactly who you’re speaking to in a post, what they’re looking for and why, and what they will get out of clicking on and reading your post it key to its performance.

 

 

2: Research Keywords & Plan Content

Keyword research utilises important search engine data to determine the topics that are of most interest to your target audience.

Researching keywords can be a useful way to come up with topics to write about for your blog, and it ensures that you’re covering topics that people are actually interested in and are regularly searching.

 

 

3: Use An Eye-Catching Post Title

Your blog’s title is the first component that a search engine will use to determine its relevancy to a search or set of keywords. It’s also the first thing that a potential reader will analyse to decide whether to read your post, so the more catchy and impactful the better.

A useful title that draws clicks contains relevant information paired with a question, hook or twist to generate interest.

Make sure to include your main keyword in the first 60 characters of your title, as Google cuts off titles around there in the search engine page results.

 

4: Use Images (With Alt Text!)

Visuals including photos and videos are valued highly by Google and other search engines for certain keywords. Original photos and videos are likely to be ranked higher.

It’s important to add descriptive alt text to each visual element within a blog post, as this is what search engines are looking for. Search engines don’t ‘see’ images, but rather rely on the alt text to accurately describe the image and rank it accordingly.

Image alt text should be accurate and descriptive, under 125 characters and include the primary keyword you’re aiming to rank for.

 

5: Use Internal Links

Link to other relevant or useful posts on your website. This is useful for readers trying to navigate your site, and encourages them to spend more time and visit more pages.

Inbound links to your content from other websites, as well as internal links from other pages on your website, help to prove the relevance of your content to search engines and can improve SEO outcomes.

 

6: Focus On Readability

A legible and easily readable website will rank higher in web searches. Rather than serving your readers a daunting wall of text, break your post up using short sentences and paragraphs with headings and subheads.

Use proper punctuation and don’t be afraid of breaking information down into easily digestible bullet points.

Further breaking up text with images (with descriptive alt text!) and allowing some space between paragraphs will help your post score high on readability.

 

7: Write Original, Compelling Content

Each page on your website should contain unique, original copy in order to rank most highly in searches. Do not copy text from any external source, or from other pages on your site.

The more relevant, interesting and compelling your post, the more likely readers will engage, spend more time reading and click through to other posts on your site. All of these factors positively impact your post’s SEO outcomes.

 

8: Include A CTA

The purpose of posting blog updates is to draw in readers and encourage them along to the next step in their journey through your site.

A bold and highly visible button at the end of your post works well to encourage readers to make a purchase or to ‘Get In Touch’, ‘Get A Quote’ etc.

 

9: Incorporate Long-Tail Keywords

Rather than trying to utilise as many seemingly relevant keywords as possible, try to optimise your post to rank for one or two longer, more specific keywords.

Longer keywords could be questions that directly pertain to the content of the post, for example using ‘Why use solar batteries?’ as a keyword for a blog post about the benefits of incorporating batteries when installing a solar power system. This will be more effective than using shorter keywords like ‘solar’ or ‘batteries’.

 

10: Use Keywords Strategically

Once you’ve decided on the primary keywords you want your post to rank for, you’ll need to use them strategically throughout the post. Be sure to use your main keyword in the first 60 characters of your post’s title.

Your keyword can be mentioned again a couple of times in headers and the body copy of your post, but don’t try to cram it in over and over. This is known as ‘keyword stuffing’ and is obvious to readers and penalised in search rankings.

 

11: Optimise Your Post’s URL

Optimise the URL of every blog post in order to boost its relevancy to your main keyword. Use your primary long-tail keyword in the URL so that search engines and readers can clearly see what the post is about before clicking on it.

 

12: Optimise The Meta Description

This is important for two reasons. Firstly, you need to incorporate your primary long-tail keyword in the post’s meta description so that it can rank in searches.

Additionally, the meta description should be written in a catchy and compelling way, as this is the copy that will appear beneath your post when it appears in search results, so needs to convince readers to click on your post.

 

13: Aim for Evergreen

While timely posts about current events in your industry might draw interest and clicks in the short term, these sort of posts quickly become outdated.

‘Evergreen’ content that’s focused on topics that remain interesting over longer time periods are useful as they can continue to rank highly in searches and can result in a steady influx of traffic to your site well into the future.

 

14: Topic Tags

Topic tags can be useful for readers navigating your blog. If a reader clicks on a tag, it will show all posts on your blog with that tag. Don’t create too many similar tags, as it’s unnecessary and can actually make search engines think your site contains duplicate versions of posts and rank it lower in searches.

A good way to use tags is to create a selection of up to about 20 tags that cover the types of content on your blog, and use only these tags on your posts.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Popular Ad Sizes & Specs for Google, Facebook, YouTube and LinkedIn

We don’t need to tell you that competition is fierce in the digital advertising space. Billions of online advertisers are spending countless dollars to compete for social media users’ eyeballs and attention.

So, how can you ensure that your ads stand out from the competition and smash performance targets every time?

Firstly, content must be original and highly considered and targeting should be precise. Ads that jump off target users’ newsfeeds and, most importantly, convert, all highly utilise punchy, well-written copy paired with attention-grabbing images.

Additionally, the best-performing ads include images that adhere to the various specifications and design guidelines of the platform they’re published on.

Of course, creative specs for digital ads vary from platform to platform. However, your ads stand the best possible chance of delivering the goods if you take the time to tweak your creative assets to match each platform’s guidelines so that images look their best on all devices.

Facebook & Instagram Ads

Image and video format ads can be added to the Facebook News Feed to show between posts from friends, pages & groups.

Specifications for Instagram ads are the same as for Facebook. The Instagram Feed displays photos and videos from accounts that users follow and from advertisers.

Image/Video Dimensions

Video Length

Video Captions

Video Sound

Text Recommendations

More information HERE

LinkedIn Ads

Single image and video format native ads can be ran in the LinkedIn Feed across desktop and mobile to show between posts from connections.

Image Dimensions

Video Dimensions

Video Length

Video Captions

Video Sound

Text Recommendations

More information HERE

YouTube Ads

6-second bumper ads, 15 and 20-second non-skippable ads and longer skippable video ads can be placed before, during and after videos that have been monetised on YouTube.

Video Dimensions

Aspect Ratio

Video Length

Video Captions

More information HERE

Google Display Network Ads

Display Ads are served on millions of websites and apps across the Google Display Network. You can create custom display ads or use responsive ads.

Creative Type

Popular Formats

Maximum Animation Length

Maximum File Size

More information HERE

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

The Biggest Changes To Online Behaviour Post-COVID: Part I

The pandemic has transformed our lives in just about every conceivable way.

It’s little wonder, therefore, that these upheavals have resulted in drastic changes to online behaviours, the downstream effects of which will be played out over many years to come.

One thing to keep in mind is that in many instances, the trends that we’ve seen post-COVID were already in place before the pandemic took hold.

Lockdowns and other restrictions seem to have merely accelerated patterns that were already in motion, albeit at a much slower pace.

A fantastic Mckinsey & Company report describes this phenomenon as us having experienced “a decade in days” in terms of the exponentially accelerated rate of change over a comparatively short period of time.

One thing that is certain is that consumer’s digital behaviour patterns have not and won’t be linear going forward.

We’ve seen changes instituted as a direct result of health concerns, lockdowns and restrictions, but whether or not these changes ‘stick’ to become the new normal will rely to a degree on consumers’ level of satisfaction.

Savvy marketers can face these changes head-on, address new realities and adjust their approaches to directly target new opportunities and to assist consumers along their new digital decision journeys.

Work & Learning

Perhaps the biggest impact for many individuals since the pandemic hit is the way that they, and their families, are spending their days.

Remote work and homeschooling rates are through the roof. Video conferencing company Zoom saw sales increase 326% in 2020, with continued growth this year.

With people spending more time at home and less time out and about, it’s clear why on-the-go spending has decreased.

Marketers looking to capitalise on the changed economy would do well to focus on digital advertising that consumers can view at home on their screens, rather than print and out of home advertising.

Consumers have changed where they’re engaging, so switched-on companies will be meeting consumers where they are.

Shopping

The surge in online shopping and all forms of e-commerce has been astronomical.

The uptick in online engagement combined with lockdowns and restrictions forcing changes in consumer behaviour proving a death knell for many brick and mortar institutions.

While it’s been hard yards for many smaller players, name brands and companies with established digital trading platforms have seen stability and even periods of relative growth.

The shake-up in consumer behaviour has seen a sharp progression in trends that were already well underway.

The likelihood of current buying patterns remaining in place after restrictions are lifted will be determined almost entirely by how well marketers and companies serve consumers.

Companies that can reallocate resources in order to support customers’ digital shopping journeys, offering seamless, user-friendly interfaces and well-targeted digital advertising will see many new customers stick around as the economy normalises.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

High Quality Content: Who Needs It?

Content and data are BFFs. They go together like bacon and eggs, like Ben & Jerry’s, like coffee and… everything?

You’ve probably seen impressive growth online since taking a hard look at the data driven, performance side of your online strategy.

The next step to level-up your business’s online growth is to get serious about content.

Your Company, Your Content, Your Voice

High quality content is so much more than just a commodity. Your audience, customers and clients are your own, so your company’s voice must ring true through the content you share.

Truly high quality content cuts through the noise. It’s engaging, concise and compelling and offers value to your readers while building your stock in their eyes.

Better content draws eyeballs. When shared more often, it builds audiences exponentially. Offer quality and quantity while affirming everything that matters about your brand.

Premium content provides value to your readers in a number of ways:

Let Us Do The Legwork

Planning, creating and sharing a steady schedule of high quality content takes considerable time and effort plus a well-defined strategy.

In order for you to stay at the top of your game, it can be difficult to factor in the resources to produce it. That’s where we come in!

With all our content now produced in-house, ClickedOn is pleased to be able to offer content packages including blog posts, landing pages, website updates and more to complement your existing strategy.

We can create a blog to foster and maintain a conversation with your clients, or take the reigns on your existing content creation, freeing up more of your time and resources to focus on what matters in your business.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Voice Search | What You Need To Know

Hey Siri, why should I learn about Voice Search?

What was once just an emerging trend, has now arrived. As a matter of fact, by 2020 its estimated that over 50% of all searches will be initiated through voice. So, what is it exactly? Voice search is a form of recognition technology that allows users to search & retrieve information through verbal speech, as opposed to typed or written text in a search field.

Considering we adapt to what makes day-to-day life easier, you can expect to see voice search continue to make its presence felt amongst consumers who use it, and businesses who optimise its influence.

WHY ARE WE USING VOICE SEARCH?

Driving the popularity of voice search is the fact that it’s simple, fast and importantly, personable.

HOW WILL VOICE SEARCH IMPACT BUSINESS SEO?

Competition for rankings will intensify:

Users hardly browse an entire search engine results page as it is, nor will they be intent on spending time listening to numerous search results in a verbal sense. It’s believed that consumers won’t consider more than three voice-activated results when on the hunt for fast and easily digestible content. The pressure will deepen for businesses to think like a consumer and accurately predict their search behaviour more than ever before.

Long-tailed keywords & phrasing will become the priority:

In a standard typewritten search, only a few keywords are used. For example, one might search “Sydney hairdresser,” or “Hairdressers near me.” In comparison, your digital assistant would interpret questions as if naturally conversing with you. A search may resemble this, “Hey Siri, which hairdressers near me accept walk-in customers?”, or “Am I able to walk into XYZ Hairdresser without an appointment?”. With voice searches more likely to take after casual speech, an emphasis on long-tailed words and identifiable phrasing is needed.

User Intent must be considered through your FAQ’s

What questions do prospective customers ask about you? What would I need to know about you before making a purchase decision? Are you better than your competitors, if so why? Will your website’s content tell me all of this? If you use voice search, chances are your last search was asking for something precise. How much you value user intent when configuring your site and content is crucial to meeting user demands, this means that already having the answers to every who, what, when, where and why question of your business can keep you one step ahead.

IS THERE MONEY TO BE MADE FROM VOICE SEARCH? 

Only if users are willing to listen

The red flag with voice advertising is that it’s bound to be much more invasive and annoying than graphic or text-based ads because there’s no opt-out or skipping option. Could voice advertisers overcome this challenge? One way around it could be to provide sponsored results after organic results as a reconsideration to what they’ve just heard, meaning users aren’t forced to listen to ads before they hear the organic results like more traditional e-advertising permits. You might think nobody would move ahead and listen to an ad after already hearing organic results, but an intentional click on other online ads is rare anyway.

Picture this – A user asks their digital assistant for the best Italian restaurants in their area. The assistant reads an answer from the top result, but then offers a related sponsored result and asks you if you’d like to listen to it. If the user agrees, then the assistant reads it and complements it by directing a link for that result to your device. In essence it mimics PPC, however the user’s verbal consent determines whether or not the advertiser is charged.

But

Despite the hype surrounding Voice search and the role it will play in digital marketing, it’s unlikely that we’ll ever completely abandon visuals when searching and browsing. Whether it’s a speaker with an inbuilt screen, VR-friendly smart glasses or wearable tech that’s connected to our devices, attracting eyeballs will always be vital as the marketing-tech landscape evolves.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Google’s Content Algorithm Update

Last month, Google undertook an audit of the quality factors examined during a search engine crawl. The biggest change we see from the audit is around content creators themselves now being factored into the search engine quality factors.

During July, Google contracted over 10,000 search quality raters worldwide to evaluate search engine results; their primary focus was around content and the content creators. With a lot of recent media coverage on fake news, conspiracies and clickbait content, Google’s focus here is to ensure they are rewarding websites that are producing SEO content from reputable content creators.

Another big focus in Google’s search quality review was around the beneficial purpose of the content itself. With content playing such a large factor in a website’s search engine results, Google needs to ensure content creators are producing informative content that is both honest and reliable – not for the goal of producing revenue.

What Can Happen To Content With Poor Context?

Google has advised that these factors will come into play within it’s search engine algorithm. Although poor content context may not get banned, over time it will become at threat of losing it’s search engine rankings.

How To Avoid Losing Search Engine Rankings In The Latest Google Algorithm Update?

We’ve put together a list of recommendations content creators can tick off to ensure you won’t be hit with the latest Google algorithm update.

  1. Bulk up your bio page.
  2. Broaden your network and ensure you have reputable information and reviews about your work, whether it be on 3rd party websites, forums and industry groups.
  3. Be cautious of the number of internal links and affiliate ads you have on a content page.
  4. Use independent and credited sources.
  5. Provide clear and satisfying customer information. For example, if you are writing a review on a product, ensure to include product specifications.
  6. Ensure the topic is the prominent content on the page; don’t overload fluff text, imagery and ads.
  7. Ensure all content is unique.

2018 has been another big year for Google algorithm updates, with content and mobile SEO seeing the biggest changes. Be sure your website reflects the latest SEO stratagies – reach out to us if you would you like a content or SEO review.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Mobile SEO

Mobilegeddon. An update from Google back in 2015. From this update on, mobile optimised websites are given preference in the search results. Serious business that is! Time to be on top of this.

Some stats, mobile is big and will be bigger.

Research shows that consumption and usage of mobile devices increased rapidly and this trend will continue in the future. In line with expectations, the time spent on desktop and laptop has stagnated or even declined. In 2013, 11.1 million people owned a smartphone in Australia, end of 2015 this was 15.3 million. Of the total time spent online, 45% is spent on Mobile. Especially the Millennials seem to be active on their mobiles, it is crucial in their lives. Research shows they research?their purchases more than twice as often as people aged 35+. If you’re targeting these digital?savvy youngsters, be extra aware!

Micro Moments

Google defines four so-called micro-moments. Based on these different moments, where the consumer is in need of something, you can optimize your website by addressing their needs.

  1. I-want-to-know-Moments; Someone is doing his research but is unlikely to purchase something of you.
  2. I-want-to-go-Moments; Someone is looking for a local business and might consider buying something at a nearby store.
  3. I-want-to-do-Moments; Someone needs help with a task.
  4. I-want-to-buy-Moments; Someone is ready to buy. Sometimes they are still in need of help on what to buy or how to buy it.

Take a moment…

…and think where your product and website fits in! Now you know what your consumer needs, you can and should start thinking how you can best serve their needs (follow-up article to publish soon).

Just a Start

With your micro-moments-optimized mobile website, you now have to make sure you are ranking high in Google. Every website, of course, has its own goals and strategy, but please utilise this checklist as a start!

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Mobile SEO Results

Mobile searches now outnumber desktop searches significantly, with 55% of search queries on a mobile device in 2016.

SEO has always been focused on the desktop version of your site, how quick does the desktop version load, how relevant is the desktop version of the page to your search query, but this is now changing.

One of the issues with using desktop SEO to deliver mobile SEO results is mobile pages may not have the same quality of content as its desktop equivalent, but until now, a user will have been shown the mobile version based on the desktop content. This is now changing with the phased release of mobile SEO specific search results.

Here are a few recommendations from Google to help webmasters prepare as we move towards a more mobile-focused index.

Read the full blog post here.

There are lots of opportunities for businesses that are prepared for the new mobile-focused SEO results. With 55% of search queries on mobile, and most business still having their primary SEO focus on desktop, making these changes now can help you get a head start on the competition. 

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.