ChatGPT & AI Powered Chat Functionality is Now on Bing Search

On Tuesday Microsoft announced they have launched an all-new, AI-powered Bing search engine, which is currently available for preview. Microsoft say it will “deliver better search, more complete answers, a new chat experience and the ability to generate content”.

At ClickedOn we have always strongly encouraged our clients to advertise on Microsoft Bing and across the Microsoft Advertising Network. Our detailed customer lifetime value analysis over the years has shown that the average user of the Bing search engine is older and wealthier, and we have also observed a circa 30% lower average cost per click, it just made a lot of sense for advertisers.

We understand that Bing has less than 10% market share in search in most countries compared to Google’s share at over 90%, and that managing two platforms takes additional effort. However, our clients typically see a 10% increase in customer acquisition from advertising on Bing, and we believe that the extra effort is well worth it.

Everyone is talking about ChatGPT at the moment. Personally I think AI enhanced functionality is the biggest societal and productivity revolution of the 2020’s. The integration of ChatGPT into Bing search further enhances our reasons for recommending advertisers to be visible on Bing.

Looking at the market dynamics, AI powered search requires more computing power and time to deliver answers than traditional search results. I believe Google’s new AI tool Bard will be an effective AI search provider, but as the biggest player in search revenue, Google are financially motivated to keep people using traditional search, which they monetise extremely well. I believe this may result in a less than optimal experience for users on Google and we will see a trend of more searchers moving over to Bing.

In another industry I have observed a similar trend first hand. In international money transfers, WorldFirst (our client of 8 years) and my previous employer OFX compete against the big banks to send money overseas at a cheaper rate and with better service. The big banks in Australia and other markets charged around 4% in transfer fees (mainly through lower FX rates) while the online providers charge around 0.50%, saving significant money for customers who switch.

Despite the rise of cheaper online alternatives, the major banks have maintained their 4% fees while seeing their market share drop from roughly 95% to 50% in some markets. The major banks have maintained these fees because it is more profitable to charge the 4% fee on 50% of customers than the 0.5% fee on 95% of customers. I predict we will see a similar trend occur with Google where they slowly lose customers to Bing in order to maximise their search revenues, as this is the most logical decision for Google to make in this situation.

The addition of AI powered chat functionality into Bing is a significant improvement in the user experience, like the 80% reductions in fees and better service that occurred with the creation of online money transfer alternatives. The improved functionality will see new people migrating to use Bing search. I predict that Bing will have 20% market share within the next two years.

With less certainty, I can envisage new viable search competitors to Bing and Google appear and gain segments of the market serving specific niches. Maybe an AI search tool specifically for creatives, a right leaning AI search engine, a not for profit search engine or others, tailored to specific markets or groups. Built using Open AI and related technologies.

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Using AI To Create Marketing Blog Posts

As a business owner, you’re constantly looking for ways to improve your digital performance and drive growth. One technology that’s gaining traction in the digital world is artificial intelligence (AI).

At ClickedOn, we’re dedicated to helping businesses achieve their goals through expert knowledge and unwavering support. In this blog post, we’ll explore how using AI to write your blog posts can benefit your business and help you generate new traffic, leads and clients.

First, let’s talk about what AI is and how it can be used in content creation. AI refers to the development of computer systems that can perform tasks that normally require human intelligence, such as learning, problem-solving, and decision-making.

In the context of content creation, AI can be used to automate the process of writing and publishing blog posts. This can save time and resources for businesses, as in some instances it is no longer required to spend as much time on creating content.

AI-generated content can also be designed to appeal to specific audiences and drive traffic to a website. By using data and algorithms, AI can create content that is tailored to the interests and needs of a particular audience, increasing the likelihood that they will engage with the content and visit the website.

In addition to generating traffic, AI can also help businesses convert that traffic into leads and potential clients. By using AI to analyze data and customer behavior, businesses can create targeted marketing campaigns that are more likely to convert leads into customers.

Overall, using AI to write blog posts can benefit businesses in a number of ways. It can save time and resources, generate targeted traffic, and increase the likelihood of converting leads into customers.

At ClickedOn, we’re committed to helping businesses achieve their goals through using digital expertise and technology. If you’re interested in using AI to improve your digital performance and drive growth, contact us to learn more about how we can assist you.

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By the way, we used AI to write this article and create the image, to demonstrate what it can do. If you are interested in working with ClickedOn to combine the latest technology with digital strategies tailored for your business:


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