Get A Head Start On 2022

Six steps to hit the ground running this January, get a head start on 2022, and ensure this is the year you achieve your digital marketing goals.

1: Clean House

The last week or two of December can be a funny time in the marketing world. A lot of clients are winding down for the year, and getting people to answer the phone or reply to emails gets less and less likely the deeper into the month we get.

On the other hand, summertime and the Christmas – New Year holiday period in particular can be the peak sales period for some of our clients, so there’s certainly some conflicting energy, depending on who you’re talking to.

Whether your company is winding down or gearing up, the final weeks of December are an equally important time to ‘clean house’ and ensure that your messaging is on-point the moment January 1st rolls around.

Now’s the time to go through all of your ad copy, website and social media campaigns and scheduled posts to remove any references to 2021 and prepare updates that refer to the new year.

Even if your copy doesn’t contain direct references to the past year, it’s a good practice to refresh your customer-facing messaging, ready for a fresh start in 2022.

 

2: Personalised New Year Email

The beginning of a new year is a good time to reach out to past customers or clients on your mailing list. Reach out with a personalised message to thank them for their past custom, to wish a happy new year and to let them know of any updates or changes to your business, new products being launched or any promotions you’re running.

Message timing is important. Lots of companies schedule promotional eDMs to send on New Year’s Day, so it’s a good idea to send yours a few days early to help avoid it getting lost in a flood of messages.

If you’re ready this post January 1st, it’s not too late! A few days into January can actually be a great time to reach out with a better chance of your email being seen. Add a tempting discount code or offer and be sure to mention it in your email’s subject line to boost your open and click rate.

 

3: New Products Or Offer Promotion

Get a head start on 2022 with an announcement of any new products, or otherwise a special offer to boost interest and keep customers engaged with your brand. A lot of customers will be enjoying a break from work over this period and tend to remain in a post-Christmas free spending mode more so than at other times of the year.

Offer discounts to loyal customers, cater to online shoppers with free shipping or create bundle deals to encourage stronger sales.

 

4: Review Last Year’s Strategy

The best marketing strategy is one that’s honed, updated and perfected based on past performance. Spend some time carefully reviewing your digital marketing efforts through 2021, analyse what was successful and what wasn’t.

Rather than starting from scratch, get a head start on 2022 by utilising your most successful offerings from the past year. Successful campaign ideas can be tweaked and reinvented, saving you time, money and offering a surer path to success.

In order to bring about return business, it’s important to stay top of mind. Sending out a seasonal thank you message can be a great way to bring your brand back into focus for these potential return customers and motivate them to continue doing business with you.

 

5: Make A Checklist And Use It

Compile a clear list of website and ad campaign updates that need to be made. Ensure that campaigns are set to run for the correct periods of time with the correct spend.

Add social media posts and content marketing ideas to your list and ensure that all tasks are delegated appropriately and clearly. Consider utilising an application like Asana to help your team organise, track and manage workloads.

Consider making your checklist in a Google Document that can be shared with your team, checked thoroughly and updated regularly.

 

6: Get Proactive

Resist the urge to settle into the late December – early January malaise! There’s no sense spending weeks and weeks putting your new year’s plan into action. If this is a slower time of year in your office, all the better to dedicate more time and energy to getting the year off to a strong start.

Once you’ve identified marketing goals for the year, it’s time to determine budgets, begin implementing campaigns and, if necessary, modify goals and strategy dependent on ongoing performance.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.

Holiday Season Digital Marketing Strategy

As we gear up for a busy few weeks of office Christmas parties, end of year catch-ups and social obligations, the normal order of things tends to go out the window and it can be easy for productivity to take a dive.

Depending on your industry, you might be receiving or sending a flurry of invoices or attempting to tie up long term projects before the end of the year.

It can be a notoriously tricky time to get things done, as many businesses begin to wind up for the year in time for a holiday break.

Whether the Christmas period is traditionally a busier or quieter time in your industry, it’s absolutely worth taking a proactive approach to marketing in order to drive more engagement and avoid leaving sales and revenue on the table this season.

1: Start Now

Many businesses procrastinate when it comes to developing and implementing a holiday marketing strategy. If the season is typically a big sales driver for you, no doubt you’ve already been engaging your customers.

If not, there’s no better time than now to reach out to your customers and clients. Many shoppers leave Christmas spending to the last minute, so promoting some enticing deals over the next couple of weeks could capture a good share of this additional business.

 

2: Adjust Christmas Ad Bids & Budget

Most industries can count on seeing a fairly dramatic change in consumer behaviour, purchasing patterns and response to digital advertising during the lead up to the Christmas holiday period.

While retail and traditional e-commerce businesses might do some of their best sales for the year over the coming weeks, other industries see a flattening in advertising ROI until January when their customers have returned from leave and business reverts to usual.

It’s a great idea to use longitudinal data from previous years to help set your ad bids and budgets properly to ensure the best results and return on your ad spend. If the holiday season is a busy time for your business, now’s the time to bump up your budgets and bids, whereas if it’s the opposite, cutting down on spend until the New Year could allow you to make the most of your budget.

 

3: Review Ad Copy

With just a few weeks of 2021 remaining, now would be a good time to review all of your ad copy. While you may want to consider running some short term holiday specific ads, it’s a good idea to consider the messaging that you want to run for the New Year.

Take the opportunity now to remove any references to the year just passed, so that you don’t accidentally end up in the position of running outdated ads into the New Year.

 

4: Thanks For Sticking With Us

It’s been a challenging year for many, so now would be a great time to reach out to previous customers to say thanks.

In order to bring about return business, it’s important to stay top of mind. Sending out a seasonal thank you message can be a great way to bring your brand back into focus for these potential return customers and motivate them to continue doing business with you.

5: Holiday Specials & Incentives

A good deal can be hard to pass up, and with plenty of competition at this time of year, offering customers a great value deal or giveaway can be a compelling marketing strategy indeed.

While consumers are largely focused on purchasing gifts at this time of year, offering a percentage off their total sale, of a free voucher or gift for customers that spend over a certain amount can encourage them to do more of their spending with you.

6: Embrace Email Marketing

Many of your clients and customers will be working odd schedules over the coming weeks, so reaching out via email with any holiday messaging or special offers is a great way to get the message in front of them.

Consumers are out to get the best deals around in the lead-up to Christmas, so it’s absolutely worth curating emails that highlight special promotions, sales or offers.

7: Christmas Content

Consider making some non-sales related Christmas themed social media posts to engage with your followers. Interacting with consumers at this time of year builds a stronger connection and can build bridges for communication with shoppers year-round.

Replying to follower’s comments with personalised responses helps send a positive message about your brand to other followers and potential customers.

 

8: Communicate Opening & Cut-Off Dates

If your business is shutting down at all for a break over the holiday period, be sure to communicate in advance with your clients of customers so that they’re aware of when you’ll be unavailable.

You can set up ‘out of office’ replies on company email addresses that include the dates you will be closed and re-opening.

If you’re working on projects with clients and need to receive deliverables by a certain date, be sure to communicate this well in advance to avoid any confusion or last minute stress.

Let’s Get Started

ClickedOn are always here to help if you have any questions around digital marketing.


Call us on (02) 8386 7500


Email us at info@clickedon.co


Fill in our client questionnaire to see how we can assist you achieve your business goals.