ClickedOn and I-MED are currently working together on paid search and display campaigns to grow the paid online bookings. While the paid components of the business have been growing the organic and SEO sides have not been given as much attention.
ClickedOn implemented our test, measure, and iterate (TMI) methodology to deliver strong, long-term results through SEO. We developed a strong strategy that resonates with I-MED's audience and to optimize their spending, ClickedOn focused on the bottom end of the marketing acquisition funnel with customer activities being Intent, Evaluation and Purchase focused.
ClickedOn was also able to grow the account 52% YoY and also improve the Return on ad spend by 300%.
Improved CPC and targeting led to an increase in conversion value of $711K, which helped us maximise the effectiveness of our expenditure.
ClickedOn improved performance, increasing conversions by 9.61K over the same period in 2021, and decreased cost per conversion as a whole.
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