05/Insights

Latest thinking

Actionable insights on performance marketing, AI search, and growth strategy from practitioners who do the work.

The benefits of using ad extensions in 2026 (now called assets in Google Ads)

Google renamed ad extensions to assets in 2022. Here is the 2026 guide: 19 asset types, real CTR uplift data, and the asset stack we run for Australian advertisers.

28 May 2026 · 8 min read

PPC

Google Ads In-Market Audiences: The Complete Categories List for 2026

The complete list of Google Ads in-market audiences for 2026, with all 18 main categories, subcategories, and how to use them in your campaigns.

23 May 2026 · 8 min read

PPC

Google Ads Video Targeting Options in 2026: Audience, Content, and Placement Strategies

Every YouTube and video targeting option for Google Ads in 2026: audience segments, content placements, keywords, and the 2026 platform changes.

23 May 2026 · 8 min read

PPC

Top 10 agency tips for managing Google Ads accounts

The agency playbook for managing Google Ads in 2026: 10 tips ranked by impact on CAC, from a Google Premier Partner.

21 May 2026 · 8 min read

GEO

Is Your Brand Even on the Field? A 90-Day GEO Readiness Plan for Australian Marketers

A practical 30/60/90 day plan for Australian marketing managers to get their brand cited inside ChatGPT, Claude, Perplexity, Gemini and Copilot.

16 April 2026 · 8 min read

GEO

AEO vs GEO vs LLMO: What's the Difference and Which Matters in 2026?

AEO, GEO and LLMO describe overlapping disciplines for ranking inside AI answers. Here's what each term actually means and which one matters most in 2026.

9 April 2026 · 8 min read

AI & Search

Google AI Overviews in Australia: What Businesses Need to Do in 2026

Google AI Overviews have rolled out to Australian search in 2026. Here's what it means for local businesses and the practical steps to earn a citation.

9 April 2026 · 8 min read

GEO

How to Get Your Business Cited in ChatGPT: The 2026 Playbook

ChatGPT now handles roughly 2 billion queries a day. Here's a practical 8-step playbook for getting your business cited when it answers buyer questions in 2026.

9 April 2026 · 8 min read

Strategy

How to Increase Your Conversion Rate: A Data Driven Guide for 2026

The average site converts 2.35% of visitors. The top 25% hit 5.31%. Here's a data-driven CRO playbook to close that gap, with AI-era tactics included.

22 March 2026 · 8 min read

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