What does a GEO agency do?+
A GEO agency changes what AI engines say when they're asked about your category. The work covers auditing how ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews represent you today, restructuring content so language models can parse and quote it, adding schema markup and llms.txt, building entity signals and citations on the sources AI trusts, and tracking your mentions over time. ClickedOn also builds the software this work runs on.
What is GEO (Generative Engine Optimisation)?+
GEO is the practice of optimising your digital presence so AI-powered search engines (ChatGPT, Gemini, Perplexity, Copilot, and Google's AI Overviews) cite, reference, and recommend your brand in their answers. Traditional SEO targets rankings on a page of links; GEO targets a place inside the answer itself.
What's the difference between SEO and GEO?+
SEO earns you a position on a search results page, and people click through to your site. GEO earns you a mention inside an AI-generated answer, where the model names your brand directly. The two are complementary: strong SEO foundations make GEO far more effective, but each needs its own strategy and measurement.
Does GEO replace SEO, or do I need both?+
You need both. Crawlable pages, fast load times, structured data, and genuine authority are exactly what AI engines draw on when they choose sources to cite. A brand with weak SEO rarely wins AI citations, and a brand with strong SEO but no GEO strategy leaves those citations to competitors. We run the two as one programme.
How do I get my brand mentioned by ChatGPT?+
Publish clear, answer-first pages for the questions your buyers ask; make your facts consistent across the sources AI engines check; add structured data and an llms.txt file; and earn mentions on sites already cited in your category. Then track the answers, because what ChatGPT says changes as its models and sources change.
How much does a GEO agency cost in Australia?+
ClickedOn's GEO programmes run from $3,000 to $6,000 a month plus GST, depending on how many hours, questions, and markets are involved, with GEO and SEO delivered together. Larger programmes are scoped individually. Every engagement starts with a free AI visibility audit, so the scope reflects how much ground there is to cover.
How long does GEO take to show results?+
The technical layer, schema, llms.txt, and content restructuring, lands in the first 60 days. Mentions then build as AI engines recrawl your site and pick up new citations. Hilton Bradley went from no mentions in the AI answers we tracked to 86 answers across four engines within three months of its new site launching.
How do you measure GEO success?+
Our platform puts your buyers' questions to ChatGPT, Perplexity, Gemini, Claude, and Copilot and records every answer, so we can report mention rate, share of voice against competitors, sentiment, accuracy, and which of your pages are cited. We also measure referral traffic from AI assistants and your presence in Google's AI Overviews.
Is GEO worth it?+
For most brands, yes. In ClickedOn client data, visitors arriving from AI search convert at 4.4 times the rate of traditional organic visitors, because the AI's recommendation has already done some of the selling. Add the traffic at risk from AI Overviews, and the head start early movers build, and the question is when to start rather than whether.
What is LLMO (Large Language Model Optimisation)?+
LLMO focuses on how your brand is represented inside large language models such as GPT, Claude, and Gemini, so that when anyone asks about your industry, the model has accurate, positive, and current information about you. It works alongside GEO, which covers the live search those models now do.
What is an llms.txt file and do I need one?+
An llms.txt file is a plain-text summary placed at the root of your domain, similar to robots.txt, that tells AI systems who you are, what you offer, and which pages matter. It's one of the simplest ways to improve how AI engines understand your business, and we add one in every GEO engagement.
How do I choose a GEO agency?+
Ask three things. How do they track AI answers: a credible agency can show you live tracking across several engines, not a one-off screenshot. Do they build anything: an agency that ships its own AI visibility software has to understand how the engines behave. And can they show a client who went from absent to cited, with dates? If they can't, keep looking.
Is it too early to invest in GEO?+
No. ChatGPT alone had 5.73 billion visits in March 2026 (Similarweb), and Google now shows AI Overviews across a large share of Australian searches. Language models tend to reinforce sources that are already cited, so brands that earn mentions now are harder to displace later.
Do you work with businesses outside Sydney?+
Yes. We're based in North Sydney and work with clients across Melbourne, Brisbane, Perth, Adelaide, Canberra, and regional Australia, plus campaigns in New Zealand, the UK, and beyond. GEO is delivered remotely by nature: the work happens in your content, schema, and entity signals.
Do I need a new website to do GEO?+
Not usually. Most GEO work happens on the site you have. If your site is slow, hard to crawl, or locked into a builder that won't take structured data, our website team can rebuild it; Hilton Bradley's AI mentions started after we rebuilt its site for search and AI in four weeks.
