Question 1

How does AI improve social ad performance?

Accepted Answer

We use AI at every stage of the campaign lifecycle. For creative, AI analyses top-performing ad patterns across your industry to inform copy and visual strategy. For audiences, machine learning models identify high-value lookalikes and predict which segments are most likely to convert. For optimisation, AI-powered bidding and budget allocation reacts to performance signals in real time, reallocating spend to winning combinations faster than any manual process. Clients typically see 20-35% improvements in cost-per-acquisition within the first 90 days of AI-enhanced optimisation.

Question 2

Which social platform is best for B2B?

Accepted Answer

LinkedIn remains the strongest platform for B2B lead generation, where you can target by job title, seniority, company size, industry, and even specific companies. However, we increasingly run Meta alongside LinkedIn for B2B clients. Meta's lower CPMs make it effective for top-of-funnel awareness and retargeting, while LinkedIn handles mid-funnel and high-intent lead capture. The right mix depends on your average deal size, sales cycle, and target persona. For deals over $50K, LinkedIn typically delivers better pipeline quality.

Question 3

What creative formats work best on social?

Accepted Answer

Short-form video (under 15 seconds) consistently outperforms static imagery across Meta and TikTok. We see 40-60% lower cost-per-click on video creative. For LinkedIn, single-image ads and document carousels drive the highest engagement for B2B. But the format matters less than the testing framework: we run structured creative tests (hook variations, offer angles, visual styles) to identify what resonates with your specific audience, then scale the winners. Every client gets a creative testing roadmap in month one.

Question 4

What budget do I need to start with social ads?

Accepted Answer

For Meta, we recommend a minimum of $3,000-$5,000 per month to generate enough data for meaningful optimisation. LinkedIn requires $5,000-$8,000 per month due to higher CPMs. TikTok can be tested from $2,000 per month. These minimums allow us to run proper A/B tests, build sufficient audience data, and optimise towards your target CPA. We'll recommend the right starting budget based on your goals and scale from there. Most clients increase spend within 3 months once they see profitable returns.

Question 5

How do you handle creative production?

Accepted Answer

We provide complete creative strategy, ad copywriting, and detailed production briefs for every campaign. For static and simple motion graphics, our in-house team handles end-to-end production. For video shoots and complex animation, we work with trusted production partners or your existing creative team. We also use AI tools to rapidly generate and test ad copy variations, create performance-driven UGC-style scripts, and produce iterative creative variants, meaning you get more tests live, faster.

Question 6

Do you offer full-funnel social campaigns?

Accepted Answer

Full-funnel social campaigns are the only approach we recommend. Running only bottom-funnel retargeting without feeding the top of the funnel is the most common mistake we see. Our campaigns are structured in three stages: awareness (reaching cold audiences with brand and value-proposition content), consideration (engaging warm audiences with proof points, case studies, and social proof), and conversion (retargeting engaged users with specific offers and clear calls to action). Each stage has its own creative, audience, and success metrics.

Question 7

How do you measure and report on social ad performance?

Accepted Answer

We track the metrics that matter to your business (cost-per-acquisition, return on ad spend (ROAS), pipeline value, and revenue contribution), not vanity metrics like impressions and likes. Every client gets a live dashboard with daily spend, conversion, and CPA data. Monthly reports include creative performance analysis, audience insights, competitive benchmarking, and clear recommendations for the next period. We also set up proper attribution (server-side tracking, Conversions API, UTM frameworks) so you can trust the numbers.

Question 8

Can you run social ads alongside our existing Google Ads?

Accepted Answer

Social ads and Google Ads perform significantly better when managed together. We coordinate social and search campaigns to ensure consistent messaging, avoid audience overlap waste, and build a unified attribution model. Social ads build demand and awareness; search ads capture that demand when users are ready to act. As a Google Premier Partner managing both channels, we can optimise budget allocation across platforms based on where each dollar drives the highest return.

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What we deliver

Meta Ads (Facebook & Instagram)

LinkedIn Advertising

TikTok & Emerging Platforms

Creative Testing & Iteration

Audience Strategy & Segmentation

Measurement & Attribution

How we work

Discovery & Strategy

Creative & Build

Launch & Test

Optimise & Scale

Explore our social advertising services

Meta Advertising

LinkedIn Advertising

TikTok Advertising

Audience Strategy & Segmentation

Creative Testing

Measurement & Attribution

Frequently asked questions

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