Google Premier Partner, 2022 to 2026
Ad spend managed for our clients
In combined exits
Year avg client tenure
What does a social ads agency do for you?
ClickedOn plans, creates, and runs paid campaigns on Facebook, Instagram, LinkedIn, and TikTok, then keeps testing new ads so your cost per lead keeps falling. Every lead is counted once and tied back to the ad that produced it.
On social, the ad is the targeting. The platforms find the right people when the creative gives them a reason to stop, so we treat creative as the main lever: test several ideas, put the budget behind the winners, and replace them before they tire.
Our paid social work is led by Matt Lane, our General Manager and a Meta Blueprint certified media buyer, and runs alongside our performance marketing team so social and search share one budget and one set of numbers.
Hear it from our clients
“ClickedOn has been a great add-on for our team. Their team is great to work with and is on the go to get the job done. Having worked with them for 5 years, their professionalism and creative take on projects are a valuable addition to product delivery.”
Haaziq BukshDigital Marketing Specialist, Vodafone Fiji“ClickedOn has been extremely proactive on our account. They consistently suggest actions to improve our performance, whilst continuously supporting our ongoing strategy.”
“Always ahead of trends and extremely results-focused. Year-on-year growth achieved.”
Pramesh SinghDigital Marketing Manager, WorldFirstPractitioners, not consultants
- The person who writes your ads is the person who reads the results
- Every test has a hypothesis, and you see what it taught us
- Bad news early: if an ad isn't working, you hear it from us first
Chris MinehanFounderFounded ClickedOn in 2014 after running performance marketing in-house at Amazon and OFX. Still sets the strategy on client accounts.
Matt LaneHead of Performance MarketingRuns client delivery across performance, social, SEO, and GEO. Meta Blueprint and Google Ads certified.
HyeonA KwakDigital Marketing Specialist
Priyam LalwaniPerformance Media Manager
Grant HiltonSEO Lead
Strategy, creative, media buying, and measurement
From brief to lower cost per lead in eight weeks
- Week 1
Audience, offer, and tracking
We work out who buys and what they need to hear, then connect Meta's Conversions API and your CRM so every lead is counted once.
Tracking checked, creative brief agreed
- Week 2
Ads built to test
Ten to twenty ads, from short videos to statics and copy variations, each testing one idea. You approve every one.
First round of ads approved
- Weeks 3 and 4
Launch and learn
Budget spread across the ads while the platform learns. We read the numbers daily and switch off clear losers early.
Early winners identified
- Weeks 5 to 8
Scale the winners
Budget moves to the ads with the lowest cost per lead. In Cut It, that cut cost per lead by 74% in three weeks.
Cost per lead coming down
- Every 4 to 6 weeks
Refresh before fatigue
New scripts and visuals go live before the winners tire, with a monthly report and strategy call to plan the next round.
Monthly report and new creative
Find out what your ads are missing
Send us your website and monthly spend. Within one business day a specialist will tell you the three changes we'd make first.
Our fee, published. Work out yours.
Your ad spend goes straight to Meta, LinkedIn, or TikTok. We never mark up media.
Your management fee
$2,400a month + GST
- Retainer, one platform
- $1,800
- 12% of spend above $5,000
- $600
One-off setup $3,000, waived on a 12-month agreement. Indicative fee based on our published pricing; your written quote confirms it before you sign.
Meta ad spend we recommend
$3k to $5k a month
Enough data to test creative properly
LinkedIn ad spend we recommend
$5k to $8k a month
$10k recommended for B2B pipeline
TikTok ad spend we recommend
From $2k a month
Good for testing a younger audience
One-off setup of $3,000, waived on a 12-month agreement. Six-month initial term, then rolling three-month terms with 30 days' notice. Prices plus GST. Ad spend is paid directly to the platforms.
Get a free social ads audit
Tell us your website and roughly what you spend. A specialist will review your ads, audiences, and tracking and come back within one business day with the three changes we'd make first.
- A review of your creative, audiences, and lead tracking
- Your management fee in writing before any commitment
- Advice from the team behind Cut It, not a sales pitch
Rather talk it through?
Start with the audit
Tell us where you advertise. A specialist will come back within one business day with the three changes we'd make first.
Reply within one business day
Frequently asked questions
Straight answers on cost, creative, and results.
What does a social media advertising agency do?
A social ads agency plans, creates, runs, and measures paid campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok. At ClickedOn that means audience strategy, ad scripts and creative, structured testing, daily optimisation, and tracking that ties every lead back to the ad that produced it.
How much do social ads cost with ClickedOn?
Our management fee starts at $1,800 a month for one platform or $2,800 for two or more, plus 12% of monthly ad spend above $5,000. Setup is $3,000, waived on a 12-month agreement. Ad spend is paid straight to Meta, LinkedIn, or TikTok with no markup. We recommend at least $3k to $5k a month in ad spend on Meta, $5k to $8k on LinkedIn, and $2k on TikTok.
Which social platform is best for B2B?
LinkedIn is usually strongest for B2B because you can target by job title, seniority, company size, and industry. Many of our B2B clients also run Meta, where lower costs make it efficient for reaching the same people and retargeting site visitors. The right mix depends on your deal size and sales cycle; for deals over $50k, LinkedIn typically brings better pipeline.
Who makes the ads?
We write the scripts and copy, and produce statics and short videos in-house. For filmed shoots or creator content we brief trusted partners, or work with your own creative team. Every campaign launches with enough variations to test properly, and you approve each ad before it runs.
How quickly will we see results?
Expect the first two to four weeks to be a learning period while the platform works out who responds. In our Cut It campaign for Yellow Brick Road, cost per lead fell 68% between launch week and week three, once budget moved to the winning ads. Your targets for the first 90 days are agreed in writing before we start.
How do you stop Meta over-reporting leads?
We set up the Conversions API alongside the pixel, count each lead once even when Meta records it as several events, and match leads against your CRM where we can. Every number in your report is the de-duplicated one, which is often lower than the platform's own figure and much closer to what your sales team sees.
Can you run social ads alongside our Google Ads?
Yes, and they work better together. Social creates demand and search captures it, so we plan one budget, keep the message consistent, and measure both in one place. For Yellow Brick Road, Google Ads and Meta together delivered 35% more conversions in August and September than a year earlier, on the same budget.
What are your contract terms?
A six-month initial term, then rolling three-month terms with 30 days' notice. You own your ad accounts, pages, pixels, and creative throughout, so nothing is held back if you leave.
Explore our social advertising services
Ready for social ads that show up in your CRM?
Start with a free audit from the team behind Cut It. No obligation, and an answer within one business day.
Social ads agency for Meta, LinkedIn, and TikTok
Social ads that bring in leads, not likes
We plan, write, test, and scale social campaigns that show up in your CRM.
- Run by our team in North Sydney
- Clients stay 4+ years on average
- New creative tested every month
- Leads counted once, matched to your CRM
- You own every account and ad
- Fee published on this page
Or call (02) 8386 7500Get a free social ads audit
Tell us where you advertise. A specialist will come back within one business day with the three changes we'd make first.
Reply within one business day
- Run by our team in North Sydney
- Clients stay 4+ years on average
- New creative tested every month
- Leads counted once, matched to your CRM
- You own every account and ad
- Fee published on this page
Or call (02) 8386 7500Brands that trust ClickedOn