Dominate organic search, traditional and AI powered
We've run SEO for Australian brands since 2014, including Smartline before its $84m sale to realestate.com.au. Organic traffic keeps arriving after you stop paying for it. Our clients have gone on to achieve $1.2b+ in combined exits, and organic search played a central role. Now we're applying the same rigour to AI-powered search, so your brand gets found whether someone types into Google or asks ChatGPT.
What we deliver
Technical SEO and site architecture
Every SEO engagement starts with the foundation. We run a deep crawl of your entire site to find indexation issues, crawl budget waste, redirect chains, duplicate content, and structural problems that suppress rankings. We fix site architecture so search engines (and AI models) can efficiently discover, understand, and rank your content. This includes XML sitemap optimisation, robots.txt configuration, internal linking strategy, and JavaScript rendering audits for SPAs and headless setups.
Content strategy and topic authority
Ranking today requires topical authority, not just individual keyword targeting. We map your entire content ecosystem and use competitor analysis and search intent modelling to find gaps, cannibalisation, and opportunities. We then build topic clusters with pillar pages and supporting content that establish your brand as the definitive resource in your space. Every content brief is optimised for both human readers and AI comprehension, with clear entity relationships and structured formatting that AI models can parse and cite.
Link building and digital PR
Domain authority remains one of the strongest ranking signals in both traditional and AI-powered search. We build high-quality backlinks through data-driven digital PR, strategic guest contributions, broken link reclamation, and resource-based outreach. We never use PBNs or paid links. Our link building targets relevant, authoritative sites in your industry vertical, and every campaign is designed to also generate referral traffic and brand visibility, not just pass link equity.
Local SEO and Google Business Profile
For businesses serving specific markets, local SEO is where organic search delivers the highest-intent traffic. We optimise your Google Business Profile with accurate NAP data, category selection, and regular posting. We build local citations across key directories, create geo-targeted landing pages for each service area, implement local schema markup, and manage review generation strategies. We've helped Sydney businesses consistently appear in the local 3-pack for their most valuable search terms.
Core Web Vitals and page performance
Page experience is a confirmed ranking factor, and slow sites lose both rankings and conversions. We audit and optimise Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) across your entire site. This includes image optimisation, render-blocking resource elimination, font loading strategies, and server response time improvements. Our target is LCP under 1.5 seconds, CLS below 0.05, and INP under 200ms, which beats Google's 'good' thresholds.
AI search readiness and GEO integration
Search is splitting into two channels: traditional results and AI-generated answers. We prepare your site for both. Our AI search readiness programme includes schema markup (Organisation, FAQ, HowTo, Product), entity-based content structuring, authoritative source positioning, and monitoring across ChatGPT, Gemini, and Perplexity. This is Generative Engine Optimisation (GEO) built into your SEO strategy from the start.
How we work
Deep dive audit
We start with a technical and content audit covering 150+ checkpoints across crawlability, indexation, site architecture, Core Web Vitals, content quality, backlink profile, and AI search visibility. We benchmark you against your top 5 competitors and identify exactly where the gaps and opportunities sit. You get a clear, prioritised report, not a generic template.
Strategy & roadmap
Based on the audit findings, we build a 12-month SEO roadmap prioritised by impact and effort. Every action is mapped to specific KPIs: rankings, traffic, conversions, and revenue. We set clear monthly milestones and agree on what success looks like before any work begins. The roadmap covers technical fixes, content production, link building targets, and AI search optimisation.
Execute in monthly sprints
We work in monthly sprints. Each one covers a defined set of technical improvements, content deliverables, and link building activities. Every task is tracked in a shared project board with full visibility. No black boxes. You see exactly what we're doing, why we're doing it, and how it connects to your growth targets.
Measure, report, iterate
Monthly reporting covers rankings, organic traffic, conversions, and revenue attribution, so every number ties back to a business outcome. We also review AI search visibility: how your brand appears across ChatGPT, Gemini, and Perplexity. Every report ends with the three things we'll do next month and why.
Frequently asked questions
Get your free seo audit
Tell us a little about your business and we'll get back to you within one business day with an actionable audit.
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Let's talk about how AI-powered performance marketing can drive measurable results for your business.