Smartline

Increased PPC Leads By 20% YoY

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THE CHALLENGE

Smartline came to ClickedOn with the challenge to significantly grow the number of customers who found their site from organic marketing (SEO) and paid ads (SEM and Paid Social) while maintaining cost per lead (CPL) metrics.

THE APPROACH

ClickedOn worked with Smartline for 4 years, up until they were sold for $84M to realestate.com. ClickedOn managed Smartline’s paid search advertising, display, analytics and SEO.

THE RESULTS

20%

We have increased PPC leads by 20% YoY (July to November), whilst reducing the CPL by 53%.

36%

We have implemented a top-funnel programmatic strategy with the objective to increase digital presence. This has seen over 1.8M impressions and a 36% increase in PPC traffic.

57000+

Capitalising on the increase in local search demand, we have built a localised SEO strategy providing an SEO-optimised web page template which has seen over 57,000 impressions.

ClickedOn has been extremely proactive on our account. They consistently suggest actions to improve our performance, whilst continuously supporting our ongoing strategy.

Sara Villanueva
Digital Marketing Manager at Smartline

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