The Man Shake

Shaking Up The Australian
Weight-Loss Industry

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THE CHALLENGE

ClickedOn’s digital specialists stay abreast of the latest online marketing developments and have used their skills to try new channels and betas for The Man Shake in order to retain an edge over competitors in a highly saturated market.

THE APPROACH

The ClickedOn team has personally used and loved The Man Shake products. We conducted a mystery shopping process and spent time researching the shakes and their place in the market. ClickedOn capitalized on The Man Shake’s uniquely appealing image and branding with a series of targeted and highly successful advertising campaigns. These ads appeal to a large section of the market that are uninterested in standard weight-loss products.

THE RESULTS

42%

ClickedOn started in 2019 with 11.9% of total sales revenue and we increased it to 42.0% in 2022 for Cranky Health (parent company).

$480M

The Man Shake had a $480 million trade sale to Pacific Equity Partners in February 2022.

2018 - Present

ClickedOn have worked with The Man Shake since Feb 2018 and still manage performance marketing until the present.

DISCOVER MORE SUCCESS STORIES

ClickedOn has solved digital marketing challenges and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.

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