Yellow Brick Road

Increased Conversions By 165%

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THE CHALLENGE

Yellow Brick Road is a market leader in its field but they wanted to expand their reach on Google with the help of an advanced PPC strategy to improve their conversions. Their aim was to position the brand as a leading home loan and mortgage broker company in Australia.

THE APPROACH

Campaigns to direct users to the YBR mortgage calculator are among those that ClickedOn review for traffic generation. With display and social media advertising, we raise awareness and attention, and our local SEO approach seeks to rank in the top three places for phrases related to local mortgage brokers.

THE RESULTS

4%

ClickedOn's work on improving conversion rate resulted in an increased conversion rate by 4% across all campaigns.

22%

Reduced cost per conversion by 22% with improved CPC and targeting helping us get greater results out of the budget.

57%

In comparison to the same period in 2021, ClickedOn provided constant updates, testing and optimisations to the ads that increased 57% conversions and reduced the overall cost per conversion in 2022.

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ClickedOn has solved digital marketing challenges and run thousands of successful campaigns across SEO, Google Ads and Social Media to deliver tangible business results. Our case studies reflect our digital marketing expertise across industries and channels.

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