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Frequently Asked Questions

Digital Landscape Version

Earned Media

Statistics tell us you can’t miss out on social media. Being present is one thing, advertising is a whole different ball game. It’s grabbing the opportunity of the advanced targeting and retargeting options social media offers. Facebook allows you to target potential customers by location, interest, previous purchases, education level and so on. Or we upload your email database and hit them on Facebook. Instagram offers a different spectrum of opportunities.

Advertising on social media is fun and requires creativity. It also requires a solid strategy. With so many targeting options – There’s no need to waste money and effort. You can reduce your risk, by making the right choices, investing your money wisely and monitoring your campaigns on a daily basis.

Ranking on relevant keywords is something you should aim for. Having your website optimised for search engines is a long-term, but a very rewarding investment. Once you start ranking, you get free traffic. Key in SEO are 1. Stability and 2. Growth. Start with 1. Stability: realize a healthy website. What is a ‘healthy website’? No technical errors, optimized copy, relevant content, metatags in place etc. With a healthy website, you’re ready for 2. Growth! Think; of link building, social activity, partnerships, building SEO pages, and content marketing… the opportunities are endless. SEO gurus (that keep us up to date) mainly divide on-page and off-page SEO that help improve the search engine ranking of the page. Simply said: On-page SEO includes the technical side of things. It’s more about having a stable, healthy website. Off-Page SEO includes all the activities that help Google believe your website is perceived well in the world. Google doesn’t just trust you, it needs reassurance from other websites.
Content is a primary means of engaging and educating your customers while showing them (and Google’s search algorithm) that you’re an authority in your field. A regularly updated and moderated content stream proves that your website is well maintained, full of high-quality information and worthy of ranking highly in online searches. Sharing regular content adds value in a number of ways, all the while priming your website to knock SEO goals out of the park. Premium content can be entertaining and keep readers returning to your site and social pages.  It can help solve common queries, and offer unique perspectives while remaining ‘on brand’ and establishing your company’s voice and tone. Better content draws eyeballs. It builds audiences while affirming what matters about your brand.

Performance Media

Google Remarketing is not new and marketers have been using it for a long time. At the cusp of it, Remarketing is targeting users that have already visited your website. It’s a subtle reminder and a second chance for customers to make a purchase. In Google Ads, Remarketing audiences are those customers that are almost converted, the audience familiar with the brand or product and are ripe to become a lead, conversion or a sale. If you want to increase conversions, remarketing can be a step in the right direction.

With Remarketing, the focus is on a particular audience that is ready to convert, rather than a disinterested user that can only reduce the chance of converting and increase the bounce rate.

The Quality Score (QS) is Google’s way of rating the relevance and the quality of both your ads and your keywords. Your QS has a big impact on your average CPC. Your total score depends on many factors, including:
  • Your CTR
  • Your keywords: How relevant is each one to that ad group
  • The quality of your landing page
  • The relevance of your landing page
  • Historical previous performance of your Adwords Account
There is still a lot to discover when it comes to the Quality Score, but what we do know is that your CTR has the most impact. For Google, this indicates that your ads are relevant to its visitors. How does a good QS help?
  • It can decrease your costs
  • Gives your ad a better position
So a better spot for less. That is definitely worth investing time in!
Lost impressions on display, serving ads to people who have shown interest in something else or have already purchased your product. It’s far from ideal but has probably happened to all of us. How about this scenario: Megan is looking for a new striped t-shirt and found one she likes on your website. Unfortunately, just before checking out, she changes her mind and abandoned the shopping cart. This is where programmatic campaigns come in. We can serve her an ad with a tailored message on the next page she visits; 10% discount on a striped t-shirt! Programmatic allows us to have the right message, for the right person at the right time.

The Google Display Network is exceptional as an advertising source. From brand awareness to conversions, Google’s display network has an unmatched range ready to be utilised.

Google Display Network consists of over 2 million websites and has a massive reach of 90% of the existing internet users. The display network excels when getting brands noticed and driving sales.

The best part of Google Display Network is the ability to create, maintain and change ads under the Google Ads platform. The data and insights are endless allowing us to optimise the ads for optimal results.

PPC is pay-per-click marketing, also known as search engine marketing (SEM) or as AdWords marketing. PPC uses search engine advertising to generate clicks to your website, where you pay for each individual click-through to your site. These are the sponsored ads that you will notice when you search for something on Google or Bing.

Every time someone clicks on one of your ads, you pay the search engine a certain amount. This varies from 10 cents to serious amounts of $80 or more. You decide how much you want to spend every month. Once we know how much a click costs, we can estimate how many visitors we can drive to your website. The obvious second step is making these visitors convert. That’s where Conversation Rate Optimisation comes in.