Frequently Asked Questions
Digital Landscape Version
Digital Landscape Version
Statistics tell us you can’t miss out on social media. Being present is one thing, advertising is a whole different ball game. It’s grabbing the opportunity of the advanced targeting and retargeting options social media offers. Facebook allows you to target potential customers by location, interest, previous purchases, education level and so on. Or we upload your email database and hit them on Facebook. Instagram offers a different spectrum of opportunities.
Advertising on social media is fun and requires creativity. It also requires a solid strategy. With so many targeting options – There’s no need to waste money and effort. You can reduce your risk, by making the right choices, investing your money wisely and monitoring your campaigns on a daily basis.
Google Remarketing is not new and marketers have been using it for a long time. At the cusp of it, Remarketing is targeting users that have already visited your website. It’s a subtle reminder and a second chance for customers to make a purchase. In Google Ads, Remarketing audiences are those customers that are almost converted, the audience familiar with the brand or product and are ripe to become a lead, conversion or a sale. If you want to increase conversions, remarketing can be a step in the right direction.
With Remarketing, the focus is on a particular audience that is ready to convert, rather than a disinterested user that can only reduce the chance of converting and increase the bounce rate.
The Google Display Network is exceptional as an advertising source. From brand awareness to conversions, Google’s display network has an unmatched range ready to be utilised.
Google Display Network consists of over 2 million websites and has a massive reach of 90% of the existing internet users. The display network excels when getting brands noticed and driving sales.
The best part of Google Display Network is the ability to create, maintain and change ads under the Google Ads platform. The data and insights are endless allowing us to optimise the ads for optimal results.
PPC is pay-per-click marketing, also known as search engine marketing (SEM) or as AdWords marketing. PPC uses search engine advertising to generate clicks to your website, where you pay for each individual click-through to your site. These are the sponsored ads that you will notice when you search for something on Google or Bing.
Every time someone clicks on one of your ads, you pay the search engine a certain amount. This varies from 10 cents to serious amounts of $80 or more. You decide how much you want to spend every month. Once we know how much a click costs, we can estimate how many visitors we can drive to your website. The obvious second step is making these visitors convert. That’s where Conversation Rate Optimisation comes in.