Popular Ad Sizes & Specs for Google, Facebook, YouTube and LinkedIn

Nov 1, 2021

We don’t need to tell you that competition is fierce in the digital advertising space. Billions of online advertisers are spending countless dollars to compete for social media users’ eyeballs and attention.

So, how can you ensure that your ads stand out from the competition and smash performance targets every time?

Firstly, content must be original and highly considered and targeting should be precise. Ads that jump off target users’ newsfeeds and, most importantly, convert, all highly utilise punchy, well-written copy paired with attention-grabbing images.

Additionally, the best-performing ads include images that adhere to the various specifications and design guidelines of the platform they’re published on.

Of course, creative specs for digital ads vary from platform to platform. However, your ads stand the best possible chance of delivering the goods if you take the time to tweak your creative assets to match each platform’s guidelines so that images look their best on all devices.

Facebook & Instagram Ads

Image and video format ads can be added to the Facebook News Feed to show between posts from friends, pages & groups. Specifications for Instagram ads are the same as for Facebook. The Instagram Feed displays photos and videos from accounts that users follow and from advertisers. Image/Video Dimensions
  • 1080 x 1080 pixels (square)
  • 1200 x 628 pixels (landscape)
  • 1080 x 1920 pixels (vertical)
Video Length
  • Up to 15 seconds (stories & reels)
  • 15+ seconds (feed & other placements)
Video Captions
  • Optional, but recommended
Video Sound
  • Optional, but recommended
Text Recommendations
  • Primary text, up to 125 characters
  • Headline, up to 40 characters
  • Description, up to 30 characters
More information HERE

LinkedIn Ads

Single image and video format native ads can be ran in the LinkedIn Feed across desktop and mobile to show between posts from connections. Image Dimensions
  • 1200 x 1200 pixels (square)
  • 1200 x 628 pixels (landscape)
  • 628 x 1200 pixels (vertical)
Video Dimensions
  • 360 x 360 pixels - 1920 x 1920 pixels (square)
  • 640 x 360 pixels - 1920 x 1080 pixels (landscape)
  • 360 x 640 pixels - 1080 x 1920 pixels (vertical)
Video Length
  • 3 seconds - 30 minutes
Video Captions
  • Optional, but recommended
Video Sound
  • Sound file less than 64 KHz
Text Recommendations
  • Ad name (optional), up to 255 characters
  • Headline, up to 70 characters
  • Introductory text, up to 150 characters
More information HERE

YouTube Ads

6-second bumper ads, 15 and 20-second non-skippable ads and longer skippable video ads can be placed before, during and after videos that have been monetised on YouTube. Video Dimensions
  • 1920 x 1080 pixels
Aspect Ratio
  • 16:9
Video Length
  • 6, 15 and/or 30 seconds recommended
Video Captions
  • Optional, but recommended
More information HERE

Google Display Network Ads

Display Ads are served on millions of websites and apps across the Google Display Network. You can create custom display ads or use responsive ads. Creative Type
  • JPG/PNG (static), HTML5 (animated)
Popular Formats
  • 300 x 250 pixels, 336 x 280 pixels, 728 x 90 pixels, 300 x 600 pixels, 320 x 50 pixels & 320 x 100 pixels
Maximum Animation Length
  • 30 seconds
Maximum File Size
  • 150kB
More information HERE

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