We don’t need to tell you that competition is fierce in the digital advertising space. Billions of online advertisers are spending countless dollars to compete for social media users’ eyeballs and attention.
So, how can you ensure that your ads stand out from the competition and smash performance targets every time?
Firstly, content must be original and highly considered and targeting should be precise. Ads that jump off target users’ newsfeeds and, most importantly, convert, all highly utilise punchy, well-written copy paired with attention-grabbing images.
Additionally, the best-performing ads include images that adhere to the various specifications and design guidelines of the platform they’re published on.
Of course, creative specs for digital ads vary from platform to platform. However, your ads stand the best possible chance of delivering the goods if you take the time to tweak your creative assets to match each platform’s guidelines so that images look their best on all devices.
Image and video format ads can be added to the Facebook News Feed to show between posts from friends, pages & groups.
Specifications for Instagram ads are the same as for Facebook. The Instagram Feed displays photos and videos from accounts that users follow and from advertisers.
Image/Video Dimensions
Video Length
Video Captions
Video Sound
Text Recommendations
Single image and video format native ads can be ran in the LinkedIn Feed across desktop and mobile to show between posts from connections.
Image Dimensions
Video Dimensions
Video Length
Video Captions
Video Sound
Text Recommendations
6-second bumper ads, 15 and 20-second non-skippable ads and longer skippable video ads can be placed before, during and after videos that have been monetised on YouTube.
Video Dimensions
Aspect Ratio
Video Length
Video Captions
Display Ads are served on millions of websites and apps across the Google Display Network. You can create custom display ads or use responsive ads.
Creative Type
Popular Formats
Maximum Animation Length
Maximum File Size
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