Matt Lane

Matt Lane leads ClickedOn's client delivery as General Manager, running the performance, SEO, and GEO practices across the Sydney team. He is responsible for campaign performance, account strategy, and the systems that allow a small senior team to manage large ad spend with rigour.

Matt brings more than a decade of performance marketing experience across agency and in-house roles, with deep expertise in paid social, measurement, and the operational side of running multi-channel campaigns. He is a Meta Blueprint certified media buyer and a Google Ads certified practitioner.

At ClickedOn, Matt has led campaigns for brands across financial services, eCommerce, B2B SaaS, and health. He is a primary author of ClickedOn's paid social playbook and works closely with Chris on AI-native strategy rollouts for client accounts.