Every ad dollar, accountable
ClickedOn is a Google Premier Partner (top 3% of agencies in Australia, five consecutive years running) managing $12m+ in ad spend across Google, Microsoft, YouTube, and programmatic display. Our average client tenure of 4+ years exists for one reason: we turn ad budgets into measurable, attributable revenue across every paid channel that matters. No lock-in contracts. No vanity metrics. Just performance.
What we deliver
Google Premier Partner (Top 3%)
Five consecutive years in the top 3% of Google Ads agencies in Australia. This gives our clients direct access to dedicated Google account support, early beta features, enhanced campaign diagnostics, and data insights not available to standard partners. Google independently verifies our performance every year.
AI-Native Campaign Management
We build campaign structures that let platform AI perform at its best: clean conversion data, proper audience signals, and strategic constraints. Our team layers proprietary AI analysis on top to catch anomalies, identify budget reallocation opportunities, and forecast performance shifts before they hit your bottom line.
Persona-Driven Creative Strategy
Audience segmentation, creative testing, and ROAS optimisation driven by real persona data. For programmatic campaigns, we build custom affinity and in-market audiences matched to funnel stage. For YouTube premium buys, we cross-match with Google's segment, affinity, and 'in the market for' data to reach the right people with the right message.
Transparent Reporting & Attribution
Real-time dashboards showing spend, conversions, revenue, and true cost-per-acquisition across every channel. We set up proper conversion tracking (including offline conversions and enhanced conversions) and use data-driven attribution so you know exactly which campaigns, keywords, and audiences drive actual business outcomes.
End-to-End Purchase Journey
Full funnel from awareness (programmatic display, YouTube) through consideration (remarketing, native ads) to conversion (search, shopping). Every campaign type feeds data back into the others. We structure your paid media as a system, not a collection of disconnected campaigns.
How we work
Audit & Discovery
We conduct a comprehensive audit across your existing paid channels (or market opportunity if starting fresh). This covers account structure, keyword coverage, audience segmentation, conversion tracking accuracy, creative performance, competitor positioning, and cross-channel attribution gaps. You receive a prioritised report with clear recommendations and a cost-of-inaction analysis.
Strategy & Architecture
Based on the audit, we build a cross-channel campaign architecture mapped to your sales funnel. This includes channel selection, budget allocation, bidding strategy, audience segmentation, and a 90-day performance roadmap with specific KPI targets per channel. Every structure reflects your market, margins, and growth goals.
Launch & Tracking
We launch optimised campaigns across all selected channels with comprehensive tracking from day one: Google Tag Manager, GA4 event configuration, enhanced conversions, and cross-channel attribution. Ad copy and creative assets are produced by specialists, and every landing page is reviewed for conversion rate alignment before traffic goes live.
Optimise & Scale
Continuous optimisation through weekly bid adjustments, creative testing, audience refinement, and cross-channel budget reallocation. You receive weekly performance snapshots and monthly strategy reviews where we present insights, discuss market shifts, and identify scaling opportunities. As campaigns mature, we reduce wasted spend and reinvest into your highest-performing segments and channels.
Explore our performance marketing channels
Four specialist disciplines that together cover every paid channel where your customers are making decisions.
Frequently asked questions
Get your free performance marketing audit
Tell us a little about your business and we'll get back to you within one business day with an actionable audit.
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Let's talk about how AI-powered performance marketing can drive measurable results for your business.