Cartoon Network

550K Impressions In 1 Week

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THE CHALLENGE

In an ever-changing media landscape, Cartoon Network Australia is looking to find new ways to increase awareness of their brands and engage with young kids in a safe and entertaining way.

THE APPROACH

Every day, users watch more than a billion hours of YouTube content. There are many opportunities to engage potential consumers as a result, thus ClickedOn choose to pursue this strategy to promote conversion and expand Cartoon Network's audience among YouTube's enormous user base.

THE RESULTS

94%

The average viewability rate across the YouTube Kids campaign is 94% with over 80% viewing 100% of the video.

400000+

We have implemented a top-funnel marketing strategy with the objective to increase presence on digital platforms. As a result, we received 400,000+ tablet views alone within one week.

35%

With high-quality content and ad placement, we attained a staggering 35% view-through rate.

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