In an ever-changing media landscape, Cartoon Network Australia is looking to find new ways to increase awareness of their brands and engage with young kids in a safe and entertaining way.
Every day, users watch more than a billion hours of YouTube content. There are many opportunities to engage potential consumers as a result, thus ClickedOn choose to pursue this strategy to promote conversion and expand Cartoon Network's audience among YouTube's enormous user base.
The average viewability rate across the YouTube Kids campaign is 94% with over 80% viewing 100% of the video.
We have implemented a top-funnel marketing strategy with the objective to increase presence on digital platforms. As a result, we received 400,000+ tablet views alone within one week.
With high-quality content and ad placement, we attained a staggering 35% view-through rate.
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