In an ever-changing media landscape, Cartoon Network Australia is looking to find new ways to increase awareness of their brands and engage with young kids in a safe and entertaining way.
The average viewability rate across the YouTube Kids campaign is 94% with over 80% viewing 100% of the video.
We have implemented a top-funnel marketing strategy with the objective to increase presence on digital platforms. As a result, we received 400,000+ tablet views alone within one week.
With high-quality content and ad placement, we attained a staggering 35% view-through rate.
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