In today's competitive digital advertising world, getting your ads noticed can be challenging. To make sure your ads stand out and perform well, it's important to use the right specifications for each platform. By following the correct ad sizes and formats, you ensure your content looks great and reaches the right audience across Google, YouTube, Facebook, Instagram, and LinkedIn.
Google Display Campaigns (Responsive Display Ads)
Image dimensions include 1200 x 628 pixels (landscape 1.91:1), 1200 x 1200 pixels (square 1:1), and 900 x 1600 pixels (portrait 9:16), with a max file size of 5120KB. Logo dimensions are 1200 x 1200 pixels (square) and 1200 x 300 pixels (landscape 4:1). Text recommendations include 1 to 5 headlines (up to 30 characters), 1 long headline (up to 90 characters), and 1 to 5 descriptions (up to 90 characters).
Google Demand Gen Campaigns
Image dimensions include 1200 x 628 pixels (landscape), 1200 x 1200 pixels (square), and 960 x 1200 pixels (portrait 4:5). Text recommendations include 1 to 5 headlines (up to 40 characters) and 1 to 5 descriptions (up to 90 characters). For more on Demand Gen, read our introduction to Demand Gen campaigns.
YouTube Campaigns
Video dimensions support 16:9, 9:16, and 1:1 aspect ratios, with a minimum resolution of 640 x 360 (recommended 1920 x 1080) and a file size up to 1GB. Text recommendations include 1 to 5 headlines (up to 30 characters), 1 to 5 long headlines (up to 90 characters), and 1 to 5 descriptions (up to 90 characters).
Performance Max Campaigns
Image dimensions include 1200 x 628 pixels (landscape), 1200 x 1200 pixels (square), and 960 x 1200 pixels (portrait 4:5). Text recommendations include 1 to 15 headlines (up to 30 characters), 1 to 5 long headlines (up to 90 characters), and 1 to 5 descriptions (up to 90 characters). Video dimensions support 1920 x 1080 (landscape), 1080 x 1080 (square), and 1080 x 1920 (vertical). For campaign strategy, see our Performance Max guide.
Facebook and Instagram
Image and video dimensions include 1080 x 1080 pixels (square), 1200 x 628 pixels (landscape), and 1080 x 1920 pixels (vertical). Carousel supports up to 10 cards at 1080 x 1080. Video length is up to 15 seconds for Stories and Reels, and 15+ seconds for feed placements. Text recommendations include primary text (up to 125 characters), headline (up to 40 characters), and description (up to 30 characters). For social ads strategy, see our social ads service.
Image and video dimensions include 1080 x 1080 pixels (square), 1200 x 628 pixels (landscape), and 1080 x 1920 pixels (vertical). Carousel supports up to 10 cards at 1080 x 1080. Video length is up to 30 minutes, though shorter videos are recommended. Text recommendations include introductory text (up to 150 characters), headline (up to 70 characters), and description (up to 100 characters).
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