Mozo
Growing Australia's biggest financial comparison site
Revenue growth
Trade sale to Future plc
The challenge
Mozo sought substantial growth in customer acquisition through paid marketing channels (PPC and Display) without compromising lead quality or cost per lead metrics. The organisation needed to expand within a highly regulated financial services industry while maintaining performance standards. Our team collaborated closely with Mozo's compliance and marketing departments to balance growth with regulatory compliance.
Our approach
We developed engaging, compliant advertising campaigns aligned with financial services advertising regulations. The strategy involved close collaboration between our team and Mozo's internal digital team to create profitable paid search and display marketing initiatives, including programmatic display marketing.
The result
Revenue from PPC and display traffic grew 185% between January and August 2016 while maintaining ROI on paid search. The partnership commenced in January 2016 and continues to this day. Mozo achieved a successful $31 million trade sale to Future plc (FTSE 250 London-based media company) in February 2021.
“The team at ClickedOn worked closely with our digital team, delivering profitable growth through paid search and display marketing.”
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