Get cited by ChatGPT
ChatGPT now handles around 2 billion queries a day and is the fifth most visited site on the planet. When your customers ask it for a recommendation, your brand needs to be in the answer. We build the entity signals, content structure, and Bing visibility that put you there.
What we deliver
ChatGPT citation audits
We run your brand through ChatGPT across 50+ industry-relevant queries spanning awareness, consideration, and purchase intent, then record exactly where you appear, where competitors are cited instead, and which sources the model is pulling from. The audit covers both the real-time browsing layer and the training data layer, and produces a prioritised opportunity list. You'll see the specific queries to target, the competitors to displace, and the source pages that need to exist for ChatGPT to choose you next time.
Bing visibility optimisation
ChatGPT's web browsing layer retrieves live results through Bing, which makes Bing visibility a direct lever on ChatGPT citations. Most agencies still ignore Bing because its standalone market share looks small, but it punches far above its weight in AI search. We submit and optimise your Bing Webmaster Tools profile, audit Bing-specific ranking signals, fix indexing gaps, and target the queries where Bing rankings translate directly into ChatGPT mentions. This is one of the highest-impact tactics in the discipline.
Training data influence
ChatGPT's static knowledge comes from a snapshot of the web at training time. To shape what the next version of the model knows about your brand, you need authoritative mentions across the sources OpenAI scrapes: high-trust publications, Wikipedia, Wikidata, GitHub, academic sources, and major industry directories. We build a citation programme that targets exactly those sources, so when the model is retrained, your brand has measurably stronger entity signals than your competitors.
Content structuring for retrieval
ChatGPT's browsing layer prefers content it can extract cleanly. We restructure priority pages with clear definition paragraphs, scannable subheadings, comparison tables, FAQ sections, and direct-answer formatting. Every page is built around the question a buyer would ask ChatGPT, with the answer within the first 60 words. This single change typically lifts citation rates within four weeks. We also implement the schema markup ChatGPT's retrieval respects: Organization, FAQ, HowTo, and Article.
Custom GPT development
Custom GPTs are a direct distribution channel into ChatGPT Plus's user base. We design and build branded GPTs around your proprietary methodology, calculators, content library, or category expertise, then submit them to the GPT Store where they become discoverable. A well-built custom GPT generates inbound qualified leads from users who already trust ChatGPT as an interface, and reinforces your authority signals on the open web through shares, mentions, and links back to your site.
Citation tracking and reporting
We monitor your ChatGPT citations weekly across the priority query set, log every mention with sentiment and accuracy scoring, and benchmark against your top three competitors. Reports include the queries where you're winning, the queries you've lost, and the source pages driving each citation. We also integrate ChatGPT referral traffic into your Google Analytics so you can see the downstream conversion impact, not just the visibility metric. Every report comes with a prioritised next-action list.
How we work
Citation baseline
We benchmark your current ChatGPT visibility across 50+ industry queries, record where you appear, and map the source pages the model is currently pulling from. This baseline becomes the measurement reference for every change we make. Most brands discover their actual citation rate is far lower than they assume.
Bing and entity foundation
We optimise your Bing visibility, fix indexing gaps, and start building the entity signals that influence both retrieval and training data. This includes Wikipedia and Wikidata work, NAP consistency across major directories, and a digital PR programme targeting the sources ChatGPT cites most often.
Content and schema layer
We restructure priority pages around buyer questions, add direct-answer paragraphs, and implement the schema markup ChatGPT's retrieval respects. Each page is engineered to be extractable, quotable, and easy for the model to attribute back to your brand. Real-time citation wins typically follow within four weeks.
Measure and iterate
We track citations weekly, expand into adjacent query clusters, and adapt the strategy as ChatGPT's retrieval and ranking signals evolve. AI search changes monthly, so this is not a static project. Ongoing iteration is the difference between a temporary spike and a defensible long-term position in the answer.
Related GEO services
Other disciplines in our AI search programme. Together they cover every surface where buyers ask AI for a recommendation.
Frequently asked questions
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