Be the source Google quotes
Google AI Overviews now appear on roughly 25% of searches in Australia, suppressing organic click-through rates by up to 58%. The brands cited inside the Overview keep their visibility. Everyone else watches their traffic disappear. We make sure you're the one being quoted.
What we deliver
AI Overview visibility audits
We map every priority query in your account against current AI Overview presence, recording which queries trigger Overviews, which sources Google cites, and where your competitors are quoted instead of you. The audit covers desktop and mobile, tracks Overview length and format (paragraph, list, comparison), and identifies the high-value queries where citation gains will deliver the biggest revenue impact. You'll see exactly where to invest the next round of optimisation effort.
Helpful Content alignment
Google's AI Overviews preferentially cite content that scores well on the Helpful Content system: original expertise, substantive depth, clear authorship, and useful structure. We audit your content against these criteria, identify the gaps, and rewrite or restructure pages to meet the bar. This includes adding author bios with credentials, surfacing original research and data, and removing thin or AI-generated sections that drag down site-wide quality scores. The work compounds across every other ranking signal.
Schema and structured data
Schema markup helps Google's Gemini model parse your content into the discrete pieces it needs for Overview synthesis. We implement Article, FAQPage, HowTo, Product, Organization, and Speakable schema across priority pages, validated and monitored continuously. Structured data is one of the highest-impact AI Overview tactics because it eliminates ambiguity about what each section of your page actually contains, making it significantly easier for the model to lift and attribute your content correctly.
Direct-answer restructuring
We rewrite priority pages to lead with a 40 to 60 word direct answer that the AI Overview can extract cleanly, followed by the supporting depth Google's Helpful Content system rewards. The opening paragraph is engineered to stand alone, the headings target the questions users actually ask, and the structure makes every section individually extractable. Most clients see new Overview citations within four to eight weeks of restructuring their top 20 pages.
Topical authority building
AI Overviews favour sources with deep topical authority across a subject, not single isolated pages. We map your topic clusters, identify the gaps in coverage, and build out the supporting content that signals genuine expertise to Google's evaluation systems. This includes pillar pages, cluster pages, internal linking architecture, and the entity work that connects your brand to the topics you want to be known for. Authority compounds, every cluster you complete makes the next one easier to win.
Overview citation tracking
We track AI Overview citations weekly across your priority query set, recording mention frequency, position within the Overview, and competitive share of voice. Reports show which queries you've gained or lost, which competitors are closing in, and the downstream click-through impact of each citation. We also segment AI Overview referral traffic in Google Analytics so you can connect citations directly to sessions and conversions. Every report comes with a prioritised next-action list.
How we work
Overview baseline
We map AI Overview presence across your priority queries, record which sources Google currently cites, and identify the highest-value gaps. This baseline becomes the measurement reference for every change we make. Most brands discover that competitors are already winning Overview citations on queries they assumed they owned.
Helpful Content alignment
We audit your site against Google's Helpful Content criteria, fix the structural and quality issues suppressing Overview eligibility, and rewrite priority pages with original expertise and clear authorship. This phase often delivers compounding gains because Helpful Content signals affect every Google ranking system, not just AI Overviews.
Content and schema engineering
We restructure priority pages with direct-answer paragraphs, add the schema markup that makes content extractable, and build out the topic clusters that signal genuine authority. Every change is measured against Overview citation movement, so the work stays focused on the specific signals Google's Gemini model rewards.
Track and defend
We monitor Overview citations weekly, expand into adjacent query clusters, and defend the positions you've won against competitor displacement. AI Overviews are recalculated continuously, so staying cited requires ongoing iteration. This is where most agencies stop and where ClickedOn clients pull ahead.
Related GEO services
Other disciplines in our AI search programme. Together they cover every surface where buyers ask AI for a recommendation.
Frequently asked questions
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