Reach the right person, on the right site, at the right moment
We have managed over $4m in persona-driven programmatic spend across DV360, Google Display Network, Taboola, Plista, and Outbrain. When The Man Shake needed to scale awareness and drive ROAS at the same time, we built persona-driven programmatic campaigns that contributed to their $400m+ exit. Programmatic is not about impressions. It is about putting your brand in front of the people who are most likely to buy, at every stage of the purchase journey.
What we deliver
Multi-Platform Expertise
We manage programmatic campaigns across DV360, Google Display Network, Taboola, Plista, and Outbrain. Each platform serves a different role: DV360 for premium inventory and advanced targeting, GDN for broad reach and remarketing, and Taboola/Outbrain/Plista for native content distribution. We select the right mix based on your audience, budget, and objectives.
Persona-Driven Campaigns
Every programmatic campaign starts with audience research and persona mapping. We build custom segments using first-party data, contextual signals, affinity audiences, and in-market intent data. Ads are matched to persona and funnel stage so your awareness campaigns reach different users than your retargeting campaigns. This approach consistently outperforms broad demographic targeting.
$4m+ Managed Programmatic Spend
We have managed over $4m in programmatic advertising spend, including the persona-driven ROAS campaigns we built for The Man Shake that contributed to their $400m+ exit. This is not theoretical. We have delivered measurable results at scale across health, finance, eCommerce, and B2B verticals. Our approach has been tested with real budgets and real commercial outcomes.
Creative That Converts
Ad creative strategy tied to persona and funnel stage, with A/B testing at scale. We produce multiple creative variants per audience segment, test them systematically, and scale the winners. For native campaigns, we create editorial-style content that matches the publisher environment. For display, we build responsive and animated formats optimised for viewability and engagement.
Brand Safety & Viewability
Your brand reputation matters. We implement brand safety controls including pre-bid filtering, domain exclusion lists, content category blocking, and post-bid verification through third-party tools. Viewability standards ensure your ads are actually being seen (not buried below the fold). Every campaign includes fraud prevention measures to protect your budget from invalid traffic.
Full Funnel Attribution
Programmatic campaigns drive value that pure last-click attribution misses. We track view-through conversions, cross-channel assist paths, and incremental reach to show the true impact of display and native on downstream search and direct conversions. Reports connect upper-funnel impressions to bottom-funnel revenue so you can justify and scale your programmatic investment with confidence.
How we work
Audience Research & Persona Mapping
We start by mapping your ideal customers into detailed persona profiles: demographics, online behaviour, content consumption, and purchase intent signals. We then match these personas to the audience segments, affinities, and contextual signals available across DV360, GDN, and native platforms. This foundation determines every targeting decision that follows.
Platform & Inventory Selection
Based on your audience, budget, and objectives, we select the right platform mix. DV360 for premium inventory and advanced targeting at scale. GDN for broad reach and remarketing. Taboola, Outbrain, or Plista for native content distribution. We map each platform to a funnel stage and set frequency caps to control ad fatigue across the entire ecosystem.
Creative Production & Launch
We produce multiple creative variants per audience segment, matched to funnel stage and platform format. Display ads in responsive and animated formats. Native ads in editorial-style content that matches the publisher environment. Campaigns launch with brand safety controls, viewability standards, and conversion tracking configured from day one.
Optimise & Report
Continuous optimisation through creative rotation, audience refinement, placement analysis, and cross-channel budget reallocation. We track view-through conversions, assist paths, and incremental reach alongside direct conversions. Monthly reports show the full picture: how programmatic activity drives downstream search and direct conversions, not just display metrics in isolation.
Other performance marketing channels
Programmatic works best as part of a full-funnel paid strategy. These channels handle the consideration and conversion stages that display and native campaigns set up.
Frequently asked questions
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