Video that moves the needle, not just the view count
We offer two tiers of YouTube advertising: managed campaigns through Google Ads for any budget, and premium direct buys ($45k+ commitment) that unlock brand uplift reports, reserved inventory, and deeper persona data through our Google Premier Partner access. Most agencies can only offer the first. We deliver both, tied together in a full-funnel strategy where every view contributes to a measurable business outcome.
What we deliver
Two Tiers of YouTube Advertising
Google Ads managed campaigns work at any budget with conversion-optimised bidding and self-serve targeting. Premium direct buys ($45k+ commitment) unlock reserved placements on top channels, brand uplift studies, and audience data that self-serve cannot access. We help clients choose the right tier based on objectives and budget, and many run both simultaneously: managed campaigns for performance, premium buys for brand building with measurement.
Brand Uplift Reports
Exclusive to premium YouTube buys through Premier Partner agencies. Google runs controlled experiments measuring the real-world impact of your campaign on brand awareness, ad recall, consideration, purchase intent, and favourability. You get statistically significant data on how much your campaign moved the needle, not just views and clicks. This is the closest thing to proving that brand advertising works, and it is only available at scale through agencies like ClickedOn.
Deep Persona Data
For premium buys, we cross-match your target audience with YouTube's segment data, affinity audiences, 'in the market for' signals, and custom intent audiences built from Google Search behaviour. This persona-level targeting goes beyond demographics. We know what your audience is searching for, what content they consume, and what purchase decisions they are actively considering. These insights inform not just YouTube targeting but your entire marketing strategy.
Full Purchase Journey Integration
YouTube builds awareness and consideration. Search and remarketing convert that awareness into revenue. We structure YouTube as the top of a full-funnel system: video campaigns create demand, remarketing captures engaged viewers, and search campaigns convert them when they are ready to act. Cross-channel attribution connects the dots so you can see exactly how YouTube views translate into downstream conversions and revenue.
Premier Partner Exclusives
As a Google Premier Partner, ClickedOn has access to YouTube features that standard agencies cannot offer: early access to new ad formats and betas, direct Google support for campaign troubleshooting, advanced audience insights from Google's internal data, and the ability to run brand uplift studies. These advantages compound over time as we feed insights from premium campaigns back into your broader strategy.
Performance-Driven Creative
We match video ad formats to funnel stage and audience: skippable in-stream for awareness, non-skippable for high-impact messaging, bumper ads for frequency and recall, and in-feed video for consideration. Creative is not an afterthought. We work with your team (or produce in-house) to build video assets optimised for each format, with clear calls-to-action and conversion paths built into the viewing experience.
How we work
Audience & Creative Strategy
We map your target audience to YouTube's segment data, affinities, and intent signals. We define which video formats serve each funnel stage and either review your existing video assets or brief new creative production. For premium buys, we design the brand uplift study methodology at this stage so measurement is built into the campaign from the start.
Campaign Architecture
We build the campaign structure across managed and/or premium tiers. Managed campaigns get conversion-optimised bidding, custom audience targeting, and frequency management. Premium buys get reserved inventory selection, advanced persona targeting, and brand uplift study configuration. Both tiers are structured to feed data into your broader performance marketing strategy.
Launch & Brand Uplift Setup
Campaigns go live with full tracking: view-through conversion windows, cross-channel attribution, and (for premium buys) brand uplift study activation. We monitor delivery, viewability, and audience composition from day one, making real-time adjustments to pacing and targeting to maximise the impact of every flight.
Measure, Report & Optimise
We report on views, completed views, click-through rates, direct conversions, view-through conversions, and (for premium buys) brand uplift metrics across all measured dimensions. Insights from YouTube performance feed back into your Google Ads, Microsoft Ads, and programmatic campaigns. Monthly reviews identify scaling opportunities and creative refresh cycles.
Other performance marketing channels
YouTube creates demand. These channels capture and convert it. Together they cover the full purchase journey.
Frequently asked questions
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