Facebook and Instagram ads built for revenue
Meta reaches 3 billion people every month. We build full-funnel campaigns across Facebook and Instagram that put your offer in front of the right audience, measure every conversion through the Conversions API, and optimise weekly against cost-per-acquisition. Our Meta clients average 3.2x ROAS across e-commerce and lead generation.
What we deliver
Advantage+ and manual campaign mix
Meta Advantage+ Shopping Campaigns and Advantage+ Audiences hand more decisions to AI, but they are not the right answer for every account. We run Advantage+ alongside manually structured campaigns for every Meta client, then let the data decide which approach earns the budget. For e-commerce accounts with strong creative variety, Advantage+ regularly delivers 15 to 25 percent lower cost-per-acquisition. For lead generation and complex consideration journeys, manual campaigns with tighter audience control still outperform. We get the blend right rather than going all-in on either approach.
Conversions API and server-side tracking
iOS 14 ATT broke pixel-only tracking for most Meta accounts, leaving 15 to 30 percent of conversions invisible to the algorithm. We fix this by implementing the Conversions API (CAPI) on every account, with proper event deduplication, enhanced conversions, and server-side data sent directly from your platform to Meta. This restores attribution accuracy, improves algorithmic optimisation, and drives better cost-per-acquisition. We handle the technical setup, the QA, and the ongoing event quality monitoring so you do not need a developer in the loop.
Creative testing and iteration velocity
Creative is the single biggest performance lever on Meta. We run structured creative tests every week, isolating variables like the first 3-second hook, the offer angle, the visual style, and the call to action. Short-form video (under 15 seconds) drives 40 to 60 percent lower cost-per-click than static imagery in our accounts, so vertical 9:16 video is the default format. AI tools accelerate our copy and concept iteration, meaning we test 3 to 4x more creative variants than traditional agencies, which is how we keep cost-per-acquisition trending down.
Audience strategy and segmentation
We build layered audience strategies that combine first-party data (customer lists, website visitors, video viewers, engagement audiences), AI-powered lookalikes, and broad targeting with strong creative signals. Each segment gets tailored creative and messaging, so a cold prospect sees a different ad to a warm retargeting audience. As campaigns mature, we use Meta's machine learning to identify the highest-value micro-segments and shift budget towards them, then layer in exclusion audiences to stop wasting spend on existing customers or unqualified leads.
Catalogue and dynamic product ads
For e-commerce clients, we build out the full Meta product catalogue, set up dynamic product ads (DPAs), and run Advantage+ Catalog Ads to serve personalised product recommendations to high-intent shoppers. This includes proper feed health monitoring, product set strategy by margin and velocity, and cross-sell and abandoned-cart retargeting flows. Catalogue campaigns are usually the highest-ROAS line item in an e-commerce Meta account, so getting the feed and the product sets right is non-negotiable.
Reporting that ties spend to revenue
Every Meta client gets a live dashboard showing daily spend, conversion volume, cost-per-acquisition, and return on ad spend in one place. We blend Meta's in-platform data with server-side conversion data from CAPI, your CRM or e-commerce platform, and GA4 to give a single source of truth. Monthly reports cover creative performance, audience insights, competitive benchmarking, and a clear plan for the next 30 days. No vanity metrics. No 40-page PDFs. Just the numbers that move the business.
How we work
Audit and strategy
We audit your existing Meta account (or your competitors if you are starting from scratch), review creative assets, and analyse your customer data. You get a channel recommendation, a budget and bidding plan, a creative testing roadmap, and a forecast of what realistic cost-per-acquisition looks like, all before any spend commitment.
Tracking and creative build
We implement the Conversions API, configure proper event deduplication, set up UTM frameworks, and build out audiences. In parallel, our team produces the first round of ad creative (concepts, copy variants, video edits) so launch day has at least 3 creative angles per ad set ready to test.
Launch and learning phase
Campaigns launch with structured A/B tests, automated rules to protect against runaway spend, and proper budget pacing. The first 2 to 4 weeks are focused on learning: identifying winning creative, audiences, and placements. We resist the urge to make hasty changes during the algorithm's learning phase, then act decisively once the data is clear.
Scale and ongoing optimisation
We scale winning combinations, kill underperformers, refresh creative every 2 to 4 weeks to fight fatigue, and continuously test new audiences and offers. Weekly optimisation cycles, monthly strategic reviews, and quarterly creative roadmaps keep the account compounding rather than plateauing. This is continuous management, not set-and-forget automation.
Related social advertising services
Other disciplines in our paid social programme. Together they cover strategy, execution, and measurement across every major platform.
Frequently asked questions
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