Move first while the economics still favour you
TikTok delivers attention costs 60 to 70 percent lower than Meta, and Australian advertisers are still slow to move. We build creative-first campaigns with platform-native content, Spark Ads, and proper measurement, so you can capture audience growth before the rest of the market shows up and prices rise.
What we deliver
Spark Ads and creator amplification
Spark Ads let us promote organic TikTok posts (yours or creator partners with permission) as paid ads, inheriting the native look and feel that performs best on the platform. They typically deliver 2 to 3x stronger engagement and lower cost-per-click than purpose-built In-Feed Ads, plus they accumulate likes and comments back to the original creator profile. We use Spark Ads as the default format on almost every campaign, building creator partnerships into the strategy from day one rather than treating influencer marketing as a separate channel.
Platform-native creative production
TikTok users skip non-native content within 2 seconds. Repurposed Instagram Reels with logo intros, polished commercials, and static brand assets almost never perform. We work with you to produce TikTok-specific creative: hand-held camera, native captions, trending sounds, fast pacing, and creator-style delivery. AI tools accelerate concept generation, scriptwriting, and B-roll editing, meaning we can ship 8 to 12 fresh creative assets per month even on smaller accounts. Creative volume is what wins on TikTok, not creative polish.
Video Shopping Ads and Catalog Sales
For e-commerce clients, we run Video Shopping Ads and Catalog Sales campaigns that serve dynamic product ads to high-intent audiences and link out to Shopify, Magento, or your custom e-commerce store. This includes product feed setup, product set strategy by margin and velocity, abandoned-cart retargeting, and creative variation testing per product. As TikTok Shop rolls out further across markets, we help Australian brands prepare their catalogue, fulfilment, and creative pipeline so they are ready to move first when it launches locally.
Pixel and Events API tracking
TikTok faces the same iOS privacy challenges as Meta, so pixel-only tracking misses a meaningful slice of conversions. We implement the TikTok Pixel plus the Events API for server-side conversion tracking, configure proper event deduplication, and integrate with your e-commerce platform or CRM. This restores attribution accuracy and improves algorithmic optimisation. For clients spending over $15,000 per month, we also recommend incrementality testing or post-purchase surveys, because last-click attribution chronically undervalues TikTok's influence on Google and direct conversions.
Audience strategy and broad targeting
TikTok's algorithm rewards broad targeting with strong creative signals more than tight audience segmentation, which is the opposite of how most agencies approach Meta. We build layered audience strategies that combine first-party data (customer lists, website visitors, video viewers), interest and behavioural targeting, and broad audiences with creative-led optimisation. Lookalike audiences from converters perform well once you have 200 to 500 events. We let creative do the heavy lifting on TikTok and let audience layers refine the delivery, not the other way around.
Creative iteration velocity
Creative fatigue is faster on TikTok than any other paid social platform. A winning ad typically peaks within 7 to 10 days before performance starts to decline. We run a weekly creative cadence: 2 to 4 fresh assets per week on most accounts, with structured testing across hooks, formats, and content styles. AI tools speed up the variant production (alt scripts, caption variations, edit cuts) so we can stay ahead of fatigue without ballooning production costs. Velocity is the difference between a TikTok account that compounds and one that plateaus by month 3.
How we work
Channel fit and creative strategy
We assess whether TikTok is a fit for your audience, product, and offer, and what realistic cost-per-acquisition looks like for your category. You get a creative strategy document covering hook angles, content formats, creator partnership recommendations, and a 30-day production plan, all before any spend commitment.
Tracking and creative build
We implement the TikTok Pixel and Events API, set up the product catalogue if relevant, and produce the first round of platform-native creative. Spark Ads are organised with creator partners where applicable. Launch day has 6 to 10 creative angles ready to test, not just one or two safe options.
Launch and rapid learning
Campaigns launch with broad targeting and creative-led optimisation. The first 2 weeks focus on identifying winning hooks, formats, and creative styles. We resist over-segmenting audiences too early because TikTok rewards algorithmic discovery. Daily creative monitoring, weekly performance reviews.
Scale and weekly creative refresh
We scale winning creative, retire fatigued assets, and ship 2 to 4 new variants per week. Creator partnerships expand based on performance. Monthly reports tie spend to ROAS, cost-per-acquisition, and incremental impact, with clear recommendations for the next 30-day creative roadmap. TikTok rewards velocity, and that is what we deliver.
Related social advertising services
Other disciplines in our paid social programme. Together they cover strategy, execution, and measurement across every major platform.
Frequently asked questions
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