We have increased PPC leads by 20% YoY (July to November), whilst reducing the CPL by 53%.

Digital Awareness

We have Implemented a top-funnel programmatic strategy with the objective to increase digital presence. This has seen over 1.8mil impressions and 36% increase in PPC traffic.

Localised Strategy

Capitalising on the increase in local search demand, we have built a localised SEO strategy providing an SEO optimised web page template. This has seen over 57,000 search impressions since execution began.


Smartline is an award-winning Mortgage Broker franchise with over 300 Mortgage Brokers across Australia. Smartline is all about providing a better, smarter and more personal service, helping over 275,000 Australians arrange a mortgage.

The Challenge

Smartline came to ClickedOn with the challenge to significantly grow the number of customers who found their site from organic marketing (SEO) and paid ads (SEM and Paid Social) while maintaining cost per lead (CPL) metrics.


Pay Per Click



ClickedOn have been extremely proactive on our account. They consistently suggest actions to improve our performance, whilst continuously support our ongoing strategy.

Sara Villanueva Digital Marketing Manager