Marketing for accounting firms in Australia
Marketing for accountants that answers every enquiry in five minutes
For Australian accounting firms: Facebook and Instagram ads with ad spend included, your Google Business Profile, instant enquiry response and a monthly report, all checked against TPB rules. From $1,500 a month, no setup fee.
Book a 15-minute call
Tell us about your firm. We'll review how it shows up online and come back within one business day to book a time.
Reply within one business day
- Meta ad spend included
- No setup fee, live in 30 days
- TPB and consumer law checked before anything runs
- You own your domain, ad account and profile
- Prices published on this page
- Run by our team in North Sydney
Brands that trust ClickedOn
Google Premier Partner, 2022 to 2026
Ad spend managed for our clients
From access to live
Setup fee
Why is marketing for accountants harder than it used to be?
Marketing for accountants now means growing past referrals, standing up to clients who compare firms online and on ChatGPT, and answering before another firm does, all within TPB and consumer law rules.
ClickedOn has packaged what an accounting firm needs into one monthly fee, with ad spend included. It is run by the same team behind our Meta advertising and AI-native websites, and reported in the ClickedOn app.
Referrals don't scale
Most firms grow by word of mouth. It brings good clients, but you can't turn it up when you want to grow, and it slows when a key referrer retires or moves on.
Clients compare firms online first
Business owners check your website, your Google reviews and, more and more, what ChatGPT says before they call. A dated site or a thin profile loses them before you know they looked.
Enquiries go cold fast
Prospective clients enquire after hours and contact more than one firm. Firms that respond to an online enquiry within an hour are nearly seven times as likely to qualify it (Harvard Business Review, 2011).
Two plans, prices published, ad spend included
Growth
$1,500a month + GST
Keep your current website. We run your Facebook and Instagram ads, your Google Business Profile and your enquiry response.
- Facebook and Instagram ads, with ad spend included
- Google Business Profile management: weekly posts, photos and review requests
- Five-minute response: instant enquiry alerts and an automatic reply to the prospect
- Monthly report in the ClickedOn app, including your AI search visibility
- Every ad, post and review reply checked against TPB, consumer law and Meta rules
No setup fee. 12-month minimum, then month to month. Extra ad spend billed at cost, with no markup.
Growth + Website
$2,500a month + GST
Everything in Growth, plus a new AI-native website built for Google and AI search, with an assistant that books discovery calls around the clock.
- Everything in Growth
- A new AI-native website with a page for each service you offer, built for Google and AI search
- An AI assistant that answers questions and books discovery calls 24/7
- Hosting, updates and the assistant's running costs covered during your term
- The website is yours to keep after 12 months
No setup fee. 12-month minimum, then month to month. Live within 30 days of access.
Prices plus GST, invoiced monthly in advance. Both plans have a 12-month minimum term, then run month to month. Extra ad spend is billed at cost with no markup, approved by you in writing with a monthly cap. You can move from Growth to Growth + Website at any time. Google Ads is available as an add-on at our standard rates.
Everything an accounting firm needs to bring in enquiries
Google Business Profile
Categories, services, hours and booking link fixed, then weekly posts and photos, a steady flow of review requests, and replies that never mention a client's affairs.
Five-minute response
Every new enquiry from Meta, your website or the AI assistant sends an instant alert to your team and an automatic acknowledgement to the prospect.
Compliance built in
TPB and consumer law rules, checked before anything goes live
Registered tax and BAS agents answer to the Tax Practitioners Board's Code of Professional Conduct, and every business answers to the Australian Consumer Law. So we check every ad, page, post and review reply against those rules, and Meta's and Google's policies, before it runs.
Nothing goes live until a partner or principal signs it off.
- Tax and BAS services advertised only where the firm is registered with the Tax Practitioners Board to provide them, with the registration number shown wherever the TPB's registered practitioner symbol appears.
- No false or misleading claims. Every number, award and comparison in an ad has to be one the firm can back up (Australian Consumer Law, sections 18 and 29).
- No promises of refunds, tax savings or outcomes, and no "bigger refund" hooks.
- "Chartered Accountant", "CA" and "CPA" used only for people who hold that membership, confirmed with you before anything goes live.
- No financial product, super or SMSF advice in ads unless the firm holds an Australian financial services licence or is an authorised representative.
- Client names, testimonials and reviews used only with written permission, and never edited to change their meaning.
- Your tracking sends Meta and Google broad events only, never a client's financial details.
General information, not legal advice. Your firm remains responsible for its own professional obligations.
Live in 30 days, with no setup fee
- Day 1
Kick-off call
45 minutes on your goals, the services and clients you want more of, your discovery-call process and who answers enquiries.
A 30-day plan in writing
- Week 1
Access, not ownership
You give us partner access to your Meta account and Google profile. Your domain, ad account and profile stay in the firm's name.
Access granted
- Weeks 1 to 3
Build
Campaigns, three to five ads, profile clean-up and enquiry alerts, plus your new website on Growth + Website.
Everything ready for review
- Week 4
Your sign-off, then live
You review every ad, page and post against your own obligations. Nothing goes live until you approve it.
Live within 30 days
- Every month
Report and refresh
New creative, four profile posts, review replies, a monthly report and a 20-minute call with you or your practice manager.
Monthly report in the app
Does ChatGPT recommend your firm?
Business owners now ask AI assistants to recommend an accountant. Run our free AI visibility check on your firm's name and see where you stand in about a minute.
Why choose ClickedOn as your accounting firm marketing agency?
ClickedOn has run performance marketing since 2014 and is a Google Premier Partner for the fifth year in a row. We have grown financial services brands such as Smartline and Yellow Brick Road, and the website we built for Hilton Bradley Lawyers went from no AI assistant mentions to 86 AI answers within three months of launch.
Before and after: a new website for a Sydney accounting firm
What changed
- Mobile firstDesigned for the phone first, with the consultation button one tap away.
- A page for each serviceEach service gets its own page, so Google and AI assistants can match the firm to specific questions.
- Built for AI searchFast pages, structured data and plain answers that AI assistants can read and quote.
- An AI assistantAnswers common questions and books discovery calls at any hour.
Book a 15-minute call
Tell us your firm's website and which plan interests you. We'll look at how the firm shows up on Google, Instagram and AI search, then come back within one business day to book a time.
- A look at your website, Google profile and any ads you run
- Your price and first 30 days in writing before any commitment
- Straight answers about TPB rules, ad spend and what to expect
Rather talk it through?
Book your call
Tell us about your firm. We'll review how it shows up online and come back within one business day to book a time.
Reply within one business day
Frequently asked questions
Straight answers on cost, compliance and ownership.
What does a marketing agency for accountants do?
A marketing agency for accountants brings new client enquiries to a firm and helps it respond before another firm does. At ClickedOn that means Facebook and Instagram ads, Google Business Profile management, five-minute enquiry response, a monthly report that includes AI search visibility and, if you want one, a new AI-native website. Every ad, page and reply is checked against TPB and Australian Consumer Law rules before it goes live.
How much does marketing for accountants cost with ClickedOn?
Growth is $1,500 a month and Growth + Website is $2,500 a month, both plus GST. Both include Meta ad spend, and there is no setup fee. Both have a 12-month minimum term, then run month to month. If you want more reach, extra ad spend is billed at cost with no markup, approved by you in writing with a monthly cap.
How much ad spend is included?
Meta ad spend is included in both plans. We'll confirm the amount on our call. Once you can see your cost per enquiry in the monthly report, you can add more whenever you like: extra spend is billed at cost with no markup, approved by you in writing with a monthly cap.
Do Facebook and Instagram ads work for accounting firms?
They can. Business owners spend time on Facebook and Instagram, and Meta lets us reach people in your area by location and interests, then ask for a discovery call through a short lead form. We can't promise results, but the monthly report shows what each enquiry costs, so you can judge the ads on numbers rather than likes.
Is your advertising compliant with Tax Practitioners Board rules?
We check every ad, page, post and review reply against the TPB's Code of Professional Conduct, the TPB's rules for its registered practitioner symbol and the Australian Consumer Law. We don't promise refunds or tax outcomes, we only use "CA" or "CPA" where the membership is held, and a partner or principal signs off before anything goes live. This is general information, not legal advice.
Do we have to replace our website?
No. On Growth you keep your current website: the Meta campaigns use Meta's own lead forms, and we connect your existing enquiry form to the five-minute response where we can. Growth + Website adds a new AI-native website built for Google and AI search, live within 30 days of access.
Who owns the website, ad account and Google profile?
The firm owns its domain, Meta Page, ad account and Google Business Profile from day one; we work through partner access. On Growth + Website we host the site and cover its running costs during your term, and after 12 months it is yours to keep: we transfer the code and hosting to the firm.
How do accounting firms get recommended by ChatGPT?
AI assistants recommend firms they can find clear, consistent information about: a page for each service, plain answers to common questions, an accurate Google Business Profile with recent reviews, and mentions on other trusted sites. The new website on Growth + Website is built for this, and every plan's monthly report shows how often ChatGPT, Gemini and Google's AI Overviews mention your firm.
Does the AI assistant connect to our practice software?
No. The assistant answers common questions about the firm and books discovery calls, which reach your team straight away. We don't connect it to practice management or tax software, and it never asks for anyone's tax file number or financial details.
Do you run Google Ads for accountants?
Yes, as an add-on at our standard management rates. Many firms start with Growth, then add Google Ads once the monthly report shows which services and suburbs bring the best enquiries.
More on how we work
Ready for more enquiries, answered faster?
Book a 15-minute call, or start with a free check of how AI assistants see your firm.