Skip to main content

Marketing for orthodontists in Australia

Orthodontist marketing that answers every enquiry in five minutes

Facebook and Instagram ads with ad spend included, your Google Business Profile, instant enquiry response and a monthly report, all checked against Ahpra rules. From $1,500 a month, no setup fee.

Book a 15-minute call

Tell us about your practice. We'll review how it shows up online and come back within one business day to book a time.

Free and no obligation. We only use your details to arrange your call.

Reply within one business day

  • Meta Marketing Partner
  • Google Premier Partner 2026
  • Meta ad spend included
  • No setup fee, live in 30 days
  • Ahpra and TGA checked before anything runs
  • You own your domain, ad account and profile
  • Prices published on this page
  • Run by our team in North Sydney
Or call (02) 8386 7500

Brands that trust ClickedOn

  • I-MED Radiology Network
  • Yellow Brick Road
  • Vodafone
  • Nous Group
  • Hilton Bradley Lawyers
5 years

Google Premier Partner, 2022 to 2026

$12m+

Ad spend managed for our clients

30 days

From access to live

$0

Setup fee

The problem

Why is it harder for orthodontists to win new patients?

Orthodontic marketing in Australia now means competing for every enquiry, standing out to adults who have more options than ever, and answering before another practice does, all within Ahpra and TGA rules.

ClickedOn has packaged what a specialist practice needs into one monthly fee, with ad spend included. It is run by the same team behind our Meta advertising and AI-native websites, and reported in the ClickedOn app.

Signs your practice marketing needs work

Tick any that sound familiar.

Book a 15-minute call

Each enquiry costs more

More practices now compete for the same local patients on Google and Instagram. Boosted posts and an old website don't hold up against campaigns built to bring in consult requests.

Adults have more choice

Adults weighing up orthodontic treatment also see general dentists offering clear aligners and aligner brands that sell straight to consumers. Your marketing has to explain clearly what a specialist orthodontist is, within the rules.

Enquiries go cold fast

Prospective patients enquire at night and contact more than one practice. Firms that respond to an online enquiry within an hour are nearly seven times as likely to qualify it (Harvard Business Review, 2011).

Pricing

Two plans, prices published, ad spend included

One monthly fee with no setup fee. Keep your current website on Growth, or add a new one on Growth + Website.

Growth

$1,500a month + GST

Keep your current website. We run your Facebook and Instagram ads, your Google Business Profile and your enquiry response.

  • Facebook and Instagram ads, with ad spend included
  • Google Business Profile management: weekly posts, photos and review requests
  • Five-minute response: instant enquiry alerts and an automatic reply to the patient
  • Monthly report in the ClickedOn app, including your AI search visibility
  • Every ad, post and review reply checked against Ahpra, TGA and Meta rules

No setup fee. 12-month minimum, then month to month. Extra ad spend billed at cost, with no markup.

New website included

Growth + Website

$2,500a month + GST

Everything in Growth, plus a new website built for Google and AI search, with an assistant that takes consult requests around the clock.

  • Everything in Growth
  • A new website with a page for each treatment you offer, built for Google and AI search
  • An AI assistant that answers patient questions and takes consult requests 24/7
  • Hosting, updates and the assistant's running costs covered during your term
  • The website is yours to keep after 12 months

No setup fee. 12-month minimum, then month to month. Live within 30 days of access.

Prices plus GST, invoiced monthly in advance. Both plans have a 12-month minimum term, then run month to month. You can move from Growth to Growth + Website at any time. Google Ads is available as an add-on at our standard rates.

What's included

Everything a specialist practice needs to bring in enquiries

One team runs your ads, your Google profile, your enquiry response and your reporting, so nothing falls between suppliers.

Compliance built in

Ahpra and TGA rules, checked before anything goes live

Section 133 of the National Law applies to anyone who advertises a regulated health service, including the agency that writes the ad. So we check every ad, page, post and review reply against Ahpra's advertising guidelines, the Dental Board's rules on titles, the TGA's rules for medical devices and Meta's policies.

Nothing goes live until the practice principal signs it off.

  • No testimonials about clinical results, in ads, on your website or in review replies.
  • No outcome promises and no hooks that play on how people feel about their teeth. Meta rejects those too.
  • "Orthodontist" and "specialist" used only for practitioners on the Ahpra specialist register, checked before anything goes live.
  • Before-and-after images only of genuine patients, unedited, with a note that results vary, and shown to adults only.
  • Clear aligners are medical devices, so ads about them follow the TGA's advertising rules as well.
  • Prices and payment plans shown in full, with the terms and the finance provider.
  • Your tracking sends Meta and Google broad events only, never the treatment a patient asked about.
Onboarding

Live in 30 days, with no setup fee

About 20 hours of setup work from our team in your first month, at no extra cost, then a steady monthly rhythm.
  1. Day 1

    Kick-off call

    45 minutes on your goals, treatment mix, consult process and who answers enquiries.

    A 30-day plan in writing

  2. Week 1

    Access, not ownership

    You give us partner access to your Meta account and Google profile. Your domain, ad account and profile stay in the practice's name.

    Access granted

  3. Weeks 1 to 3

    Build

    Campaigns, three to five ads, profile clean-up and enquiry alerts, plus your new website on Growth + Website.

    Everything ready for review

  4. Week 4

    Your sign-off, then live

    You review every ad, page and post against your own obligations. Nothing goes live until you approve it.

    Live within 30 days

  5. Every month

    Report and refresh

    New creative, four profile posts, review replies, a monthly report and a 20-minute call with you or your practice manager.

    Monthly report in the app

Does ChatGPT recommend your practice?

Some patients now ask an AI assistant to recommend an orthodontist nearby. Run our free AI visibility check on your practice name and see where you stand in about a minute.

Why ClickedOn

Healthcare marketing experience, priced for a specialist practice

ClickedOn has run performance marketing since 2014 and is a Google Premier Partner for the fifth year in a row. For I-MED Radiology Network, Search bookings rose 26% in the 12 months to September 2026. The website we built for Hilton Bradley Lawyers went from no AI assistant mentions to 86 AI answers within three months of launch.

Book a 15-minute call

Tell us your practice website and which plan interests you. We'll look at how the practice shows up on Google, Instagram and AI search, then come back within one business day to book a time.

  • A look at your website, Google profile and any ads you run
  • Your price and first 30 days in writing before any commitment
  • Straight answers about Ahpra, ad spend and what to expect

Rather talk it through?

Book your call

Tell us about your practice. We'll review how it shows up online and come back within one business day to book a time.

Free and no obligation. We only use your details to arrange your call.

Reply within one business day

  • Meta Marketing Partner
  • Google Premier Partner 2026

Frequently asked questions

Straight answers on cost, compliance and ownership.

What does an orthodontic marketing agency do?

An orthodontic marketing agency brings new patient enquiries to a specialist practice and helps the practice turn them into consults. At ClickedOn that means Facebook and Instagram ads, Google Business Profile management, fast enquiry response, a monthly report that includes AI search visibility and, if you want one, a new website. Every ad, page and reply is checked against Ahpra and TGA advertising rules before it goes live.

How much does marketing for orthodontists cost with ClickedOn?

Growth is $1,500 a month and Growth + Website is $2,500 a month, both plus GST. Both include Meta ad spend, and there is no setup fee. Both have a 12-month minimum term, then run month to month. If you want more reach, extra ad spend is billed at cost with no markup, approved by you in writing with a monthly cap.

How much ad spend is included?

Meta ad spend is included in both plans. We'll confirm the amount on our call. Once you can see your cost per enquiry in the monthly report, you can add more whenever you like: extra spend is billed at cost with no markup, approved by you in writing with a monthly cap.

Is your orthodontic advertising Ahpra compliant?

Section 133 of the National Law applies to anyone who advertises a regulated health service, including the agency. We check every ad, page, post and review reply against Ahpra's advertising guidelines, the Dental Board's rules on titles, the TGA's rules for medical devices such as clear aligners, and Meta's advertising policies. We don't use patient testimonials or make outcome claims, and the practice principal signs off before anything goes live.

Can orthodontists run Facebook ads without breaking Meta's rules?

Yes, with care. Meta's advertising standards stop ads from implying they know something personal about the viewer, so hooks such as "Crooked teeth?" or "Hate your smile?" get rejected. We write ads that talk about the practice, the specialist and how to book a consult instead, and we send Meta only broad events such as a submitted enquiry, never the treatment someone asked about.

Do we have to replace our website?

No. On Growth you keep your current website: the Meta campaigns use Meta's own lead forms, and we connect your existing enquiry form to the five-minute response where we can. Growth + Website adds a new website built for Google and AI search, live within 30 days of access.

Who owns the website, ad account and Google profile?

The practice owns its domain, Meta Page, ad account and Google Business Profile from day one; we work through partner access. On Growth + Website we host the site and cover its running costs during your term, and after 12 months it is yours to keep: we transfer the code and hosting to the practice.

Does the AI assistant connect to our practice management software?

No. The assistant answers common questions and takes consult requests, which reach your front desk straight away. If you already use online booking, such as HotDoc, it links patients there. We don't connect to practice management systems.

Do you work with other orthodontists in our area?

We may, as we don't limit ourselves to one practice per area. Each practice's campaigns, audiences, creative and data are kept separate, and we never use one practice's results or material for another.

Do you work with general dentists, or run Google Ads?

This offer is built for registered specialist orthodontists. A version for general dental practices follows in 2027; call us if you'd like to hear about it. Google Ads is available as an add-on at our standard management rates.

Ready for more enquiries, answered faster?

Book a 15-minute call, or start with a free check of how AI assistants see your practice.