Marketing for orthodontists in Australia
Orthodontist marketing that answers every enquiry in five minutes
Facebook and Instagram ads with ad spend included, your Google Business Profile, instant enquiry response and a monthly report, all checked against Ahpra rules. From $1,500 a month, no setup fee.
Book a 15-minute call
Tell us about your practice. We'll review how it shows up online and come back within one business day to book a time.
Reply within one business day
- Meta ad spend included
- No setup fee, live in 30 days
- Ahpra and TGA checked before anything runs
- You own your domain, ad account and profile
- Prices published on this page
- Run by our team in North Sydney
Brands that trust ClickedOn
Google Premier Partner, 2022 to 2026
Ad spend managed for our clients
From access to live
Setup fee
Why is it harder for orthodontists to win new patients?
Orthodontic marketing in Australia now means competing for every enquiry, standing out to adults who have more options than ever, and answering before another practice does, all within Ahpra and TGA rules.
ClickedOn has packaged what a specialist practice needs into one monthly fee, with ad spend included. It is run by the same team behind our Meta advertising and AI-native websites, and reported in the ClickedOn app.
Each enquiry costs more
More practices now compete for the same local patients on Google and Instagram. Boosted posts and an old website don't hold up against campaigns built to bring in consult requests.
Adults have more choice
Adults weighing up orthodontic treatment also see general dentists offering clear aligners and aligner brands that sell straight to consumers. Your marketing has to explain clearly what a specialist orthodontist is, within the rules.
Enquiries go cold fast
Prospective patients enquire at night and contact more than one practice. Firms that respond to an online enquiry within an hour are nearly seven times as likely to qualify it (Harvard Business Review, 2011).
Two plans, prices published, ad spend included
Growth
$1,500a month + GST
Keep your current website. We run your Facebook and Instagram ads, your Google Business Profile and your enquiry response.
- Facebook and Instagram ads, with ad spend included
- Google Business Profile management: weekly posts, photos and review requests
- Five-minute response: instant enquiry alerts and an automatic reply to the patient
- Monthly report in the ClickedOn app, including your AI search visibility
- Every ad, post and review reply checked against Ahpra, TGA and Meta rules
No setup fee. 12-month minimum, then month to month. Extra ad spend billed at cost, with no markup.
Growth + Website
$2,500a month + GST
Everything in Growth, plus a new website built for Google and AI search, with an assistant that takes consult requests around the clock.
- Everything in Growth
- A new website with a page for each treatment you offer, built for Google and AI search
- An AI assistant that answers patient questions and takes consult requests 24/7
- Hosting, updates and the assistant's running costs covered during your term
- The website is yours to keep after 12 months
No setup fee. 12-month minimum, then month to month. Live within 30 days of access.
Prices plus GST, invoiced monthly in advance. Both plans have a 12-month minimum term, then run month to month. You can move from Growth to Growth + Website at any time. Google Ads is available as an add-on at our standard rates.
Everything a specialist practice needs to bring in enquiries
Google Business Profile
Categories, hours, services and booking link fixed, then weekly posts and photos, a steady flow of review requests, and replies that never confirm anyone's treatment.
Five-minute response
Every new enquiry from Meta, your website or the AI assistant sends an instant alert to your front desk and an automatic acknowledgement to the patient.
Compliance built in
Ahpra and TGA rules, checked before anything goes live
Section 133 of the National Law applies to anyone who advertises a regulated health service, including the agency that writes the ad. So we check every ad, page, post and review reply against Ahpra's advertising guidelines, the Dental Board's rules on titles, the TGA's rules for medical devices and Meta's policies.
Nothing goes live until the practice principal signs it off.
- No testimonials about clinical results, in ads, on your website or in review replies.
- No outcome promises and no hooks that play on how people feel about their teeth. Meta rejects those too.
- "Orthodontist" and "specialist" used only for practitioners on the Ahpra specialist register, checked before anything goes live.
- Before-and-after images only of genuine patients, unedited, with a note that results vary, and shown to adults only.
- Clear aligners are medical devices, so ads about them follow the TGA's advertising rules as well.
- Prices and payment plans shown in full, with the terms and the finance provider.
- Your tracking sends Meta and Google broad events only, never the treatment a patient asked about.
Live in 30 days, with no setup fee
- Day 1
Kick-off call
45 minutes on your goals, treatment mix, consult process and who answers enquiries.
A 30-day plan in writing
- Week 1
Access, not ownership
You give us partner access to your Meta account and Google profile. Your domain, ad account and profile stay in the practice's name.
Access granted
- Weeks 1 to 3
Build
Campaigns, three to five ads, profile clean-up and enquiry alerts, plus your new website on Growth + Website.
Everything ready for review
- Week 4
Your sign-off, then live
You review every ad, page and post against your own obligations. Nothing goes live until you approve it.
Live within 30 days
- Every month
Report and refresh
New creative, four profile posts, review replies, a monthly report and a 20-minute call with you or your practice manager.
Monthly report in the app
Does ChatGPT recommend your practice?
Some patients now ask an AI assistant to recommend an orthodontist nearby. Run our free AI visibility check on your practice name and see where you stand in about a minute.
Healthcare marketing experience, priced for a specialist practice
ClickedOn has run performance marketing since 2014 and is a Google Premier Partner for the fifth year in a row. For I-MED Radiology Network, Search bookings rose 26% in the 12 months to September 2026. The website we built for Hilton Bradley Lawyers went from no AI assistant mentions to 86 AI answers within three months of launch.
Book a 15-minute call
Tell us your practice website and which plan interests you. We'll look at how the practice shows up on Google, Instagram and AI search, then come back within one business day to book a time.
- A look at your website, Google profile and any ads you run
- Your price and first 30 days in writing before any commitment
- Straight answers about Ahpra, ad spend and what to expect
Rather talk it through?
Book your call
Tell us about your practice. We'll review how it shows up online and come back within one business day to book a time.
Reply within one business day
Frequently asked questions
Straight answers on cost, compliance and ownership.
What does an orthodontic marketing agency do?
An orthodontic marketing agency brings new patient enquiries to a specialist practice and helps the practice turn them into consults. At ClickedOn that means Facebook and Instagram ads, Google Business Profile management, fast enquiry response, a monthly report that includes AI search visibility and, if you want one, a new website. Every ad, page and reply is checked against Ahpra and TGA advertising rules before it goes live.
How much does marketing for orthodontists cost with ClickedOn?
Growth is $1,500 a month and Growth + Website is $2,500 a month, both plus GST. Both include Meta ad spend, and there is no setup fee. Both have a 12-month minimum term, then run month to month. If you want more reach, extra ad spend is billed at cost with no markup, approved by you in writing with a monthly cap.
How much ad spend is included?
Meta ad spend is included in both plans. We'll confirm the amount on our call. Once you can see your cost per enquiry in the monthly report, you can add more whenever you like: extra spend is billed at cost with no markup, approved by you in writing with a monthly cap.
Is your orthodontic advertising Ahpra compliant?
Section 133 of the National Law applies to anyone who advertises a regulated health service, including the agency. We check every ad, page, post and review reply against Ahpra's advertising guidelines, the Dental Board's rules on titles, the TGA's rules for medical devices such as clear aligners, and Meta's advertising policies. We don't use patient testimonials or make outcome claims, and the practice principal signs off before anything goes live.
Can orthodontists run Facebook ads without breaking Meta's rules?
Yes, with care. Meta's advertising standards stop ads from implying they know something personal about the viewer, so hooks such as "Crooked teeth?" or "Hate your smile?" get rejected. We write ads that talk about the practice, the specialist and how to book a consult instead, and we send Meta only broad events such as a submitted enquiry, never the treatment someone asked about.
Do we have to replace our website?
No. On Growth you keep your current website: the Meta campaigns use Meta's own lead forms, and we connect your existing enquiry form to the five-minute response where we can. Growth + Website adds a new website built for Google and AI search, live within 30 days of access.
Who owns the website, ad account and Google profile?
The practice owns its domain, Meta Page, ad account and Google Business Profile from day one; we work through partner access. On Growth + Website we host the site and cover its running costs during your term, and after 12 months it is yours to keep: we transfer the code and hosting to the practice.
Does the AI assistant connect to our practice management software?
No. The assistant answers common questions and takes consult requests, which reach your front desk straight away. If you already use online booking, such as HotDoc, it links patients there. We don't connect to practice management systems.
Do you work with other orthodontists in our area?
We may, as we don't limit ourselves to one practice per area. Each practice's campaigns, audiences, creative and data are kept separate, and we never use one practice's results or material for another.
Do you work with general dentists, or run Google Ads?
This offer is built for registered specialist orthodontists. A version for general dental practices follows in 2027; call us if you'd like to hear about it. Google Ads is available as an add-on at our standard management rates.
More on how we work
Ready for more enquiries, answered faster?
Book a 15-minute call, or start with a free check of how AI assistants see your practice.

