Chris Minehan

Chris Minehan founded ClickedOn in 2014 after in-house stints at Amazon and OFX, where he led performance marketing for brands spending millions per month on acquisition. He built ClickedOn to prove that a small, senior, practitioner-led team could consistently outperform larger agencies on the metrics that actually drive growth.

Under Chris's leadership, ClickedOn has become a Google Premier Partner for five consecutive years and has managed more than $12m in ad spend for brands that have collectively achieved over $1.2b in exits, including Smartline (sold to realestate.com.au for $84m) and Mozo.

Chris is one of Australia's earliest advocates for Generative Engine Optimisation (GEO) and has led ClickedOn's transition to an AI-native performance marketing agency since early 2024. He writes regularly on GEO, AI-native SEO, and the shift in search behaviour toward LLMs.